Churn is a stone cold killer.
"Netflix, often estimated to be less than 10% annually, the company will face much less fundraising pressure. If it tracks closer to last year’s industry average of 35%, Quibi’s problems would grow significantly."
msn.com/en-us/money/ne…
"Netflix, often estimated to be less than 10% annually, the company will face much less fundraising pressure. If it tracks closer to last year’s industry average of 35%, Quibi’s problems would grow significantly."
msn.com/en-us/money/ne…
Churn is a stone cold killer. news.google.com/articles/CAIiE…
The higher the cost of acquiring a customer is, the deadlier customer churn can be. CAC and churn are reflexive. They are interdependent parts of a complex adaptive system. google.com/amp/s/25iq.com…
4/ You're learning what subscription services make it very hard to cancel (for providers the impact of churn can be nonlinear). But customers learn and become more reluctant to sign up, increasing the cost of acquiring a customer. All unit economics variables are interconnected.
5/ What subscription services make it easy to cancel so you are less reluctant to sign up again (lowering CAC)? Netflix?
What services make it an ordeal to cancel? Do they believe you are never going to sign up again anyway? Are they essentially in run-off mode? Short sighted?
What services make it an ordeal to cancel? Do they believe you are never going to sign up again anyway? Are they essentially in run-off mode? Short sighted?
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