Since the pandemic and the pandemic-induced lockdown in March, my choice of clothing has been a set of 5-6 t-shirts and shorts. I have worn jeans for about 2-3 times in the past 6 months. All my clothing meant for occasions and meetings (my favorite linen and Chinese-collar 1/4
2/4 shirts) is tucked away in our wardrobe. (Someone I know even told me that they wear these only because fungus starts accumulating on the shelves in Bengaluru's damp weather!). That's the state of 'fancy clothing' these days when just being clothed decently enough seems
3/4 sufficient. So it makes perfect sense for a clothing brand to induce people to wear what they love wearing anywhere they want without bothering about not having enough occasions or reasons to wear them.
Macy's takes up that idea in a charming ad campaign that comes alive
Macy's takes up that idea in a charming ad campaign that comes alive
4/4 with a really cool visual narrative device. The juxtaposition of two disparate backgrounds and that clever visual device (by BBDO) that connects them makes it an eye-catchy watch... and perhaps egg you to reach out to your wardrobe's long-forgotten corners :)
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