🚨Just published: Our new report showing climate change opinions in the audiences of Fox News, CNN, MSNBC, and others.
bit.ly/3lly1ZU
Overall, news audiences want more climate coverage, and Fox News viewers are notably divided.
Other important findings:
thread👇
bit.ly/3lly1ZU
Overall, news audiences want more climate coverage, and Fox News viewers are notably divided.
Other important findings:
thread👇
Let's start with the basics. In all 6 news audiences we studied (incl. Fox), majorities think global warming is happening.
About 45% of the Fox News audience are "worried" about global warming. Far more are worried in the other 5 news audiences.
Seems encouraging! However...
About 45% of the Fox News audience are "worried" about global warming. Far more are worried in the other 5 news audiences.
Seems encouraging! However...
Across all news audiences, majorities *UNDERestimate* the scientific consensus on climate change. Many just "don't know."
This points to a need for better communication of the strength of the scientific consensus.
And that might be exactly what the people want, because... ⏭️
This points to a need for better communication of the strength of the scientific consensus.
And that might be exactly what the people want, because... ⏭️
Get this: Majorities in the audiences of CNN, NPR, MSNBC, and the nightly news all think *the media should be doing more* to address climate change.
Like @KHayhoe says, one of the most important things to do is just to *talk about it.*
Like @KHayhoe says, one of the most important things to do is just to *talk about it.*
Perhaps this is because fewer than 20% in any news audience feels "very well informed" about climate change.
We also find majorities in all 6 news audiences are interested in news stories about a wide range of climate change topics.
This puts the ball in the court of journalists. These news audiences want more climate coverage, and many think the media should be doing more about it.
This puts the ball in the court of journalists. These news audiences want more climate coverage, and many think the media should be doing more about it.
Download the full report here: bit.ly/3lly1ZU
As always, much gratitude to my coauthors at @YaleClimateComm and @Mason4C for their hard work on this report and on these surveys over the years. 🙏
@ecotone2 @MaibachEd @MethodsMaven @MattGoldberg100 @jekotcher
As always, much gratitude to my coauthors at @YaleClimateComm and @Mason4C for their hard work on this report and on these surveys over the years. 🙏
@ecotone2 @MaibachEd @MethodsMaven @MattGoldberg100 @jekotcher
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