Every company is now a media company. Go direct if you have something to say. electrek.co/2020/10/06/tes…
The whole concept of giving free content, quotes, interviews to legacy media corporations is obsolete.
It’s a habit. A bad habit. Break it. And if you have news to break, break it on your own channels: your Twitter, YouTube, podcast, or blog.
Don’t have a channel? Build one.
It’s a habit. A bad habit. Break it. And if you have news to break, break it on your own channels: your Twitter, YouTube, podcast, or blog.
Don’t have a channel? Build one.
As every company becomes a media company, every citizen becomes a citizen journalist.
Want a quote from @elonmusk? Check his feed like everyone else. Everyone gets access to the same info at the same time.
Want a quote from @elonmusk? Check his feed like everyone else. Everyone gets access to the same info at the same time.
The old model of PR was propitiating legacy media corporations.
The new model is to build your own serious media arm.
Learn to code. Then learn to write, report, publish, direct.
Start with a blog, graduate to a YouTube TV channel. Or something like Stripe Press. Be creative.
The new model is to build your own serious media arm.
Learn to code. Then learn to write, report, publish, direct.
Start with a blog, graduate to a YouTube TV channel. Or something like Stripe Press. Be creative.
Decentralize your PR.
Rather than spending $100k on the next PR person, why not give ten $10k fellowships to up-and-coming influencers around the world who’ve demonstrated interest in your area?
Like Nike sponsoring athletes, sponsor creators with proven talent in your field.
Rather than spending $100k on the next PR person, why not give ten $10k fellowships to up-and-coming influencers around the world who’ve demonstrated interest in your area?
Like Nike sponsoring athletes, sponsor creators with proven talent in your field.
One way to bootstrap your new company’s media arm is to start with a founding influencer — or recruit one early on.
Then grow this into something more professional over time.
Then grow this into something more professional over time.
https://twitter.com/balajis/status/1299731985095516161
Btw, many PR people will adapt or already have. @smc90 was one of the first to do first party original content for tech, and helped build the a16z podcast into a real source of tech news.
I think we’ll see much more of that. Editors-in-chief, not VP Comms. Be the media.
I think we’ll see much more of that. Editors-in-chief, not VP Comms. Be the media.
https://twitter.com/balajis/status/1313644937729077249
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