Both medical devices and drugs can have an enormous impact on human lives—the trick is in balancing the benefits and risks.
🔎 What are mechanisms can you can use to evaluate a complex product?
(4/x) Consider drug labels and food nutrition labels. Labels are a powerful tool because they can make risk-benefit decisions more digestible when considering complex products.
⚠️ Today, tech products *don't* come with a warning label, but they could.
(5/x) BTW - I'm fascinated by the label topic because our team @ElektraLabs wants to know: "What connected sensors should YOU trust to collect your biometric data at home?"
Working with industry colleagues, here's our current hypothesis.
(6/x) The big tech players are getting in on this game.
Ex: this summer, @Apple announced a "privacy label" that's modeled after the nutrition labels on food packaging, an idea that’s been promoted for years by privacy experts like @lorrietweet
(7/x) @lorrietweet along with Pardis Emami-Naeini and Yuvraj Agarwal released a "Privacy and Security Nutrition Label for Smart Devices" via the @ShorensteinCtr
(8/x) @MarkSendak, @michaelgao88, and team drafted “Model Facts” labels as a communication tool for machine learning models to present model info to clinical end users
This was published this past March, which inspired @erbrod's original post
(12/x) @kaschm has continued with the project and recently joined @ConsumerReports as a Digital Lab Fellow to build out a new set of tools and frameworks for the safe and effective use of datasets
(13/x) @ConsumerReports had previously come out with the Digital Standard - which has elements similar to a label. Its a set of principles for evaluating connected products and services for how well they live up to consumers' expectations thedigitalstandard.org/the-standard
(14/x) @DCMS commissioned an investigation into both the effectiveness of the labels and potential premium pricing for label-carrying IoT products.
(15/x) Similar to a Nutrition Label, the industry’s Data Transparency Label by @IABTechLab is intended to give every marketer, agency, data provider and publisher a clear view of the syndicated audience segments they use datalabel.org
(18/x) Trustable Technology Mark is an attestation-based trustmark for IoT devices, developed by @thingscon and supported by Mozilla Foundation.
(19/x) One last concept: consider the similarities between developing drugs, algorithms, and IoT — Artificial intelligence doesn’t come with a warning label, but it could.
Wait. @instagram strategically *withholds* "likes" from users that they believe might disengage hoping they'll be disappointed and recheck the app?! Harvesting painful insecurities. This is so messed up. theglobeandmail.com/technology/you…
Apparently @Twitter uses a similar approach. You'll notice there is a short delay after the page loads for when the # of notifications bubble appears. WTF. Small trickery. Source: samharris.org/podcast/item/w…