All else being equal, it’s often more prudent to prefer teams that tend to Over-Promise & Under-Deliver (OPUD) rather than teams that consistently Under-Promise & Over-Deliver (UPOD)

👇🏾
What I’ve observed in practice, within talented organizations:

OPUD teams tend to be ambitious for the user & the company. They aim high & might miss at times as a result.

UPOD teams tend to be ambitious for self first. They care more about survival & perception management.
"Over-Promise & Under-Deliver" teams might miss some of their promises, but they still usually end up with greater net productivity & impact than "Under-Promise & Over-Deliver" teams.
There are exceptions to this
e.g. with (internal or external) customer commitments or where it’s essential to precisely hit financial forecasts.

But for many modern product teams, these exceptions aren’t all that relevant. And yet UPOD is almost universally held up as the ideal.
How to fix this?

It’s extremely hard for an individual team or manager to “go rogue” in an environment that idolizes UPOD.

So the solution lies with the company’s senior leadership to encourage greater ambition & to recognize that teams might miss at times when aiming high.

• • •

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More from @shreyas

6 Oct
A thread of 15 principles for product work (most of which I learned the hard way)
👇🏾
1/
Before you get all excited about the low hanging fruit, be sure you are under the right tree.
2/
The “product” isn’t just the buttons & other pixels on the screen. Treat everything that touches the user as the product and make sure it is as cohesive as possible.
Read 18 tweets
3 Oct
As a product person, almost nothing can match the fun of working on a B2B Product at a Product-Focused Company

B2B ⇒ Much higher likelihood of success than Consumer

Product-Focused ⇒ Everyone cares deeply about user experience ⇒ You get to build a product you can be proud of
At Product-Focused Companies:

-Strategy matters
-Product quality is vital
-Good design is table-stakes
-Long-term thinking is encouraged
-Org is designed to build great product
-Decisions are rigorous, customer-focused
-End-to-end customer experience is viewed as “the product”
At Product-Focused Companies, the entire fabric of the organization is optimized to help you create high quality products that solve meaningful customer problems.
Read 7 tweets
1 Oct
🗓️Sept 2020 thread recap

Shortcut:
twitter.com/search?q=(from…
(keeps you in the Twitter app)

Includes:
-7 Product Team Biases
-A Product Metrics Primer
-Efficiency vs Effectiveness
-10 Tips for Misery
-Criteria for Joining a Company
-Getting Better at Products
-How/What/Why-first
If you've reviewed all of the Sept 2020 content👆🏾, would you kindly take a quick survey?
(just 1 required question & 2 optional)

It would help me immensely to get your feedback.

Head over to SurveyMonkey for the quick survey:
surveymonkey.com/r/ZGW95Y8

Thank you very much!
Many thanks to everyone who answered my survey🙏🏾

Results:

N=37

81 NPS😊

what's good: frameworks, uncommon/unconventional, easy to digest, clear, actionable, in-depth

what could be better: more examples, other formats (blog, video, podcasts), more depth/industry-specific

❤️
Read 4 tweets
30 Sep
Q4 2020 starts tomorrow (!)

A couple of threads, for the fortunate (unfortunate?) folks who will be swimming (drowning?) in the deep waters of 2021 annual planning over the next several weeks👇🏾
Some tips for more sane annual planning:
Having a reasonable, cohesive product strategy will make almost everything easier.

A thread on product strategy:
Read 5 tweets
26 Sep
Product failure is expensive.

And look around, it’s common.

Why do products fail?

Is it becos we can't build the product?
No

Is it becos we launched it N weeks late?
Almost never

So what is it?

The 7 Biases of Product teams, a very visual thread:
It all started when I asked myself this question in the year 2016:
This thread is my answer to that question.

And it has to do with the biases of product teams when building products.

3 parts to this thread:
Read 88 tweets
23 Sep
One secret to becoming a world-class B2B product manager is to learn product marketing principles.

Think like a marketer *upfront* while defining the product & its target audience.

And if possible, get a strong product marketer who can partner with you on your product.
There are a number of books & resources to learn marketing principles. (you can ignore the tactics e.g. SEO/SEM/email mktg)

There's so much that PMs in tech can learn from CPG marketing—it's an under-utilized resource.

Check out this B2B SaaS guide too:
"Alchemy" is a superb book for PMs (and other roles as well).

Also listen to @patrick_oshag's recent interview of @rorysutherland (author of Alchemy) on @InvestLikeBest:
podcasts.apple.com/us/podcast/ror…
Read 4 tweets

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