All else being equal, it’s often more prudent to prefer teams that tend to Over-Promise & Under-Deliver (OPUD) rather than teams that consistently Under-Promise & Over-Deliver (UPOD)
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What I’ve observed in practice, within talented organizations:
OPUD teams tend to be ambitious for the user & the company. They aim high & might miss at times as a result.
UPOD teams tend to be ambitious for self first. They care more about survival & perception management.
"Over-Promise & Under-Deliver" teams might miss some of their promises, but they still usually end up with greater net productivity & impact than "Under-Promise & Over-Deliver" teams.
There are exceptions to this
e.g. with (internal or external) customer commitments or where it’s essential to precisely hit financial forecasts.
But for many modern product teams, these exceptions aren’t all that relevant. And yet UPOD is almost universally held up as the ideal.
How to fix this?
It’s extremely hard for an individual team or manager to “go rogue” in an environment that idolizes UPOD.
So the solution lies with the company’s senior leadership to encourage greater ambition & to recognize that teams might miss at times when aiming high.
A thread of 15 principles for product work (most of which I learned the hard way)
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1/ Before you get all excited about the low hanging fruit, be sure you are under the right tree.
2/ The “product” isn’t just the buttons & other pixels on the screen. Treat everything that touches the user as the product and make sure it is as cohesive as possible.
As a product person, almost nothing can match the fun of working on a B2B Product at a Product-Focused Company
B2B ⇒ Much higher likelihood of success than Consumer
Product-Focused ⇒ Everyone cares deeply about user experience ⇒ You get to build a product you can be proud of
At Product-Focused Companies:
-Strategy matters
-Product quality is vital
-Good design is table-stakes
-Long-term thinking is encouraged
-Org is designed to build great product
-Decisions are rigorous, customer-focused
-End-to-end customer experience is viewed as “the product”
At Product-Focused Companies, the entire fabric of the organization is optimized to help you create high quality products that solve meaningful customer problems.
Includes:
-7 Product Team Biases
-A Product Metrics Primer
-Efficiency vs Effectiveness
-10 Tips for Misery
-Criteria for Joining a Company
-Getting Better at Products
-How/What/Why-first
If you've reviewed all of the Sept 2020 content👆🏾, would you kindly take a quick survey?
(just 1 required question & 2 optional)
A couple of threads, for the fortunate (unfortunate?) folks who will be swimming (drowning?) in the deep waters of 2021 annual planning over the next several weeks👇🏾