Tom Hirst Profile picture
12 Oct, 15 tweets, 3 min read
It’s been ~a year since I started building an audience on Twitter with a view to selling digital products.

Here’s the story so far.
I’ve done this alongside running my freelance business and other interests.

I don’t work tons of hours, my Fridays are flexible and my weekends are always my own.
I started building an audience on Twitter ~a year ago.

I’ve always loved Twitter as a consumer, but was never an active sharer until this point.
I wrote and released my first digital product 6 months ago (free).

tomhir.st/10-steps
My second digital product released 2.33 months ago (paid).

tomhir.st/pfp
Key stats:

- ~8,000 Twitter followers gained
- $10,000’s worth of product sold
- 1,996 customers who know about me for future product releases
Key takeaways from the experience:

If you’ve been doing something successfully for a long time, people will want a piece of your first hand experience.
Tweeting takes more time than you first realise and being consistent is everything.

However, it’s rewarding in the moment to help people and rewarding long-term in the knowledge that you’re building an asset that will continue to pay dividends.
We all know something that can get someone else ahead on their own similar journey.

Once you get over the fear of putting your thoughts out there, it starts to become natural.
Not everyone will get you or your content.

And that’s totally fine.

Because plenty of others will.

Don’t dilute your message to try and please everyone.
Follower count isn’t as important as you think.

Build steadily and genuinely.
Plans for the future:

I feel like I have a solid base of interest for what I have to teach.

There are ~10 working titles/ideas for future products on my white board.
First, I want to add more value to Pricing Freelance Projects.

I’m writing an extension to the book called “Scenario Sheets” and will include this at no extra cost to buyers old and new.

This will contain tactics to solve common freelance pricing problems with confidence.
After that, I’m looking to start work on a completely new product.

The ideas come easy; choosing which to work on first, is a little harder.
Closing thoughts for freelancers looking to take a similar path:

If you consistently get paid to do something you’re obviously pretty good at it.

What’s stopping you packaging up your experience and building an additional income stream?

Your knowledge has value.

Go capture it

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More from @tom_hirst

3 Sep
Working for free.

Everything I've learned.

A thread.
There are two sides to working for free:

1. For business
2. For fulfilment

And sometimes, these lines are blurred.
When you work for free for business, you do so to increase your prospects.

When you work for free for the fulfilment, you do so because:

- You enjoy it
- You want to learn
- You want to help others.
Read 27 tweets
11 Aug
How to get freelance clients and keep them.

Everything I've learned.

A thread.
Find your own individual place on the market.

Becoming a copy of someone else will get you some work.

Becoming an expert with specific skills and differentiators will get you quality work.
To get clients, do these things:

1. Scope down your service offering
2. Identify people you want to work with
3. Make yourself known by being obviously outwardly skilled
4. Appear as a consistent quality presence in your industry & forge genuine connections off the back of this
Read 40 tweets
10 Aug
The freelance focus kit.

A thread.
1. Services

Don't offer too many.

When you try to be the expert of everything, you end up being the expert of nothing.
2. Clients

Identify who you want to attract.

When creating a profile of your ideal client type, go narrower than you think you need to.
Read 11 tweets
20 Jul
"How can I build a freelance client base while I have a full-time job?"

Here's what I'd do.

A thread.
1. Tell people you're available in a freelance capacity.

Friends, family, friends of family, family of friends.

Not, "I'm thinking about going freelance", but:

"I'm ready to take a freelance project now".
2. Using an honest appraisal of your skills, spend time working out a singular service to provide. One that:

- You're best at over all potential others
- Is most saleable over all potential others
- You can stick with for a long time

Don't go too broad.
Read 9 tweets
30 Jun
Pricing freelancing projects.

Everything I've learned.

A thread.
Having one pricing strategy that you can apply to every real-world engagement is often a fallacy.
Learn these pricing methodologies:

- Hourly billing
- Daily billing
- Retainers
- Fixed-pricing
- Value-based pricing

Understand their pros and cons.

Understand your circumstances.

Understand the project.

Choose appropriately.
Read 41 tweets
26 Jun
Everything I've learned about freelancing.

A growing thread.
Being good at your job isn't enough.

Working for yourself requires many hats.

- Core skill
- Finances
- Negotiation
- Self-promotion
- Making connections
- Communication
- Project management

Get good at them all.
Take efficiency seriously.

Get fast quick.
Read 37 tweets

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