Inside Tory Burch’s Covid survival sketchbook: on.forbes.com/6018GNyT8
Throughout this disruptive moment for the world, for business and for retail, Tory Burch and Pierre-Yves Roussel, her husband and the chief executive of her eponymous fashion company, let Forbes ride along on their eight-month navigation of this apocalypse 
They’ve had to improvise, shutting stores, rerouting supplies and revamping e-commerce efforts, all in the hope that the business, which generated almost $1.5 billion in revenue in 2019, with a profit margin Forbes estimated at 11%, could survive
“We didn’t know how we would be able to pivot and be agile,” Burch says. “The unknown was so difficult.”
But jumping into the unknown also offers lessons, both good and bad, on how to pilot through a monsoon, at a time when shoppers are wary of leaving home, and the threat of deadly disease lurks in every public space. Read more here: forbes.com/sites/denizcam… by @DenizCam
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