Thread by @awilkinson

1 / Over the past year, I’ve been pretty outspoken about the fact that many podcaster are sitting on an untapped goldmine...

It’s called subscription podcasting and many podcasters are quietly making millions from it.

Here’s a quick summary: supercast.com/blog/joe-rogan…

2/ Here’s what we’ve learned starting @supercast...

• I personally know around 10 podcasters who are making between $1-$5MM in annual recurring revenue from subscription podcasting. Nobody realizes this.

3/ People still don’t really get subscription membership as a model in podcasting. We have to aggressively educate most podcasters we speak to because they don’t understand why they should care.

4/ Podcasters think that it’s all or nothing: that they have to drop advertising completely. They don’t, they can do both subscription + ads and many do it very successfully, like @CANADALAND and @farnamstreet.

5/ Podcast advertising is VERY hot. It’s hard NOT to sell out their ad inventory. Today’s podcasters don’t understand how easy it is for ad rates to drop kill their revenue or why they might want diversified recurring revenue, especially if the economy is strained.

6/ People who do use @supercast often forget to make it clear: they don’t tease member-only content on their public feed, drop episodes early to members, and sometimes even forget to link the subscribe link in the show notes.

7/ The team at @supercast is pulling hard to spread the word.

Sometimes we feel like we’re taking crazy pills, grabbing farmers by the lapels and telling them they are millionaires 🥴