Thread by @alexisohanian

WHY BUSINESSES SHOULD BET ON MOMS? (V2) - updated 2020 edition with new study data from @The_Mom_Project @werk_labs

hubs.ly/H0x_j6b0

PRODUCTIVITY: 2/3 of female employees with mom managers agree that their manager enhances overall team productivity and employees with mom colleagues rate their anticipated productivity 12% higher than those without.

A study of 10,000 academics found that mothers were more productive in their jobs than those without children. 10k academics and a new study of 500 respondents don’t lie, women with kids GET IT DONE and help others GET IT DONE, too.

LEADERSHIP: Take the makings of a great manager (empathy, leadership, negotiation, high EQ) and compare those skills with what makes a good mother/parent -- are we still having this convo? Yes.

In fact, new data suggests 81% Of women surveyed who have managers that are moms ranked their manager as approachable. So, shall we start approaching how to end the motherhood penalty once and for all? Yes.

CULTURE: Female employees with mom colleagues report having a more positive overall workplace experience than those lacking mom colleagues, a +23% more positive work experience in fact. Looking to build an impressive company culture? Have moms at all levels? There’s your answer.

DIVERSITY & INCLUSION: 80% Of female employees report that D&I efforts are a top priority at organizations where the CEO is a mom. Does your leadership inspire confidence in diversity and inclusion? Hmmm...moms do.

LOYALTY: Female employees with colleagues and managers who are moms are 40% more likely to stay at their employer. A study with 440k employees at hundreds of different companies showed parents are more likely to say work is “more than just a job” compared to non-parents.

Still wondering how you can keep your top performers in their proverbial seats? Is retention an important driver to your workforce strategy? Moms FTW. Again.

DURABILITY: Evidence suggests that women are physiologically more durable than men and use their energy more efficiently.” If you’ve witnessed a woman in labor or caring for small children, you’d never question if she can move mountains at work. Period. In a pandemic, too.

“MOMMY BRAIN” IS A MYTH: the result of motherhood “is a different and in some ways better brain—or at least one capable of juggling the challenges of everyday life while maintaining a laserlike focus.”

An economist from Carnegie Mellon found that teams that included at least one female member had a collectively higher IQ than teams that had just men. Boost the IQ of your team by hiring and promoting women. Smart.

IT IS (NOT) A GRAY MATTER: research has found tangible increases in mothers’ gray matter in the weeks and months after giving birth. If you haven’t had a major life event that caused you to GAIN BRAIN MATTER, maybe let’s bet on those who have.

FOR THOSE IN THE BACK - HIRE & PROMOTE MORE MOMS/WOMEN: Studies in 17 different countries in all different industries found across the board, having a larger number of women on a team accounts for greater psychological safety, team confidence, group experimentation + efficiency

This most recent report from The Mom Project quantifies the impact of moms unequivocally. Bet on moms, it’s not charity, it’s a winning business strategy. /end. hubs.ly/H0x_j6b0