Many students try to design from scratch. There's an idea that their work has to be 100% original and different. In reality, it's the complete opposite. We want to see if you can build reality based entertainment experiences through solid understanding of function, form and logic
This is a demo from today's class. I show students how to take a boring subject (archaeology dig site), and turn it into an entertainment piece, which can fit into a broad range of IPs such as Tomb Raider, Indianan Jones, Uncharted, etc. This type of portfolio content gets jobs.
The key is to start with a good base and only alter 10% of it. This 10% involves rearranging, combining and rescaling objects. Disneyland is a perfect example. They create new experiences in confined areas by placing the right type of set dressing. We do the same in concept art.
Games such as Red Dead Redemption 2, all the Asssassin's Creeds, Ghost of Tsushima, God of War, The Division 2, The Last of Us, Tomb Raider, Cyberpunk 2077, Witcher 3, etc. all leverage from established 90% reality and change 10%-15%. If these studios are doing it, so can you. 😉

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More from @FengZhuDesign

28 Jul
My top 10 tips for beginners. This list is also featured in Design Cinema episode 100.

#10 - Just Draw

Before doing anything else, just draw. You don’t need the latest software, hardware, brush, etc. Find some copy paper, grab a pen or pencil, and start drawing. (1/10)
#9 - Print your work and put them up

Browsing through your work on a computer or digital gallery does not have the same impact as looking at them on a wall. Having your drawings right in front of you helps to inspire, motive and measure progress. (2/10)
#8 - Be an expert

To attract the eyes of seasoned art directors, you need to showcase expertise in both technical skills and knowledge. Whether you love history, biology, fashion, technology, etc., put it into your work. Be an expert and go all out. (3/10)
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