It takes a long time (and a lot of consistent work) to build a following.

I’ve put out two episodes a week for nearly two years on The Sweaty Startup podcast.

If you want to podcast to make money, do something else.

If you want to learn a ton about yourself, give it a shot.
I make about $200 a month from a bluehost affiliate link on my site, $200 in YouTube ad revenue, $1000 or so from my LaunchKits sponsorship.

I spend about 2 hrs a week and pay $500 a mo to my producer.

The network has been amazing. I get 20+ emails a day from strangers.
But the real value is in what I’ve learned.

By teaching it and organizing my thoughts I am 5x as confident and much better at making decisions.

It has accelerated my own career, for sure.
In late 2019 @moseskagan reached out and came on the show. Then convinced me to get a twitter.

I’ve met 25+ LPs and done $20k+ worth of self storage consulting in the last three months.

Business is about momentum. Doors open when you put yourself out there.
I did all of my early promotion on reddit.

It was a brutal place. But I learned how to write copy and what clicked with folks.

reddit.com/r/Entrepreneur…

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More from @sweatystartup

22 Oct
A thread on how to turn $100 into a lot more:

People are spending a lot of money on their homes right now. Its time to go get some of that money and help out some of these people.

Sound silly? Good.

It really is this simple sometimes.

Lets go 👇
Get on your computer and buy a web domain.

Get a freelancer (upwork or fiverr) to make you a logo/flyer and get $45 worth of flyers printed at your local print shop.

Buy a box of sidewalk chalk if you really want to grind and get gritty.
Go downtown with the sidewalk chalk and write “pressure washing and home cleaning 888-555-1234” as many times as you can in high traffic areas.

Go to a middle class or high end neighborhood and hand out flyers on porches and wherever else.
Read 15 tweets
22 Oct
The “buy low, sell high” mentality in real estate is NOT the way to generate serious wealth.

Yes, you can get rich. And yes its SEXY and that exit IRR looks great on pitch decks and resumes.

But it’s a TERRIBLE way to build long term, low risk, passive wealth.

A thread:
Sam Zell made bank. I know.

Chamath makes money investing in unicorns while the avg guy with “VC” in his twitter bio doesn’t.

Day traders make $ too. So do house flippers.

Until a lever gets pulled somewhere in the fragile system and something out of their control happens.
And taxes and transaction costs.

The gov takes 15% of your nut. The brokers take 5% of overall transaction which can be 10 or 15% or your nut. Closing costs, transfer taxes, the list goes on.

Every time you sell 30%+ of your nut is EVAPORATES.
Read 17 tweets
21 Oct
My most popular tweets on real estate, self storage and entrepreneurship.

A thread...
The key concepts around real estate private equity so you know what the folks in ReTwit are talking about:

My own philosophy on business, opportunity, competition, and why I think the media is leading a lot of folks in the wrong direction:

Read 11 tweets
21 Oct
A thread on how most real estate folks structure deals with outside investors.

Most GPs utilize the "preferred equity" structure when they raise money from outside investors. They "syndicate" deals.

Here's the basics:
The person (or team of people) putting the deal together is the "sponsor". Also called general parter. Referred to on twitter as the GP.

They find the property, do all the work, hire the management company and take fees. They often co-sign debt and always secure the financing.
The investor is generally passive, doing no work and putting in cash. This is the "limited partner". Referred to on twitter as the LP.

They don't co-sign debt. They simply read reports and ask the sponsors questions and cash checks every month (if the deal is going well).
Read 29 tweets
20 Oct
I It’s easy for me to tweet about how easy business is.

I started on 3rd base with a massive safety net.

This stuff is hard. And without the stuff in this thread it’s risky or damn near impossible.
My dad sat me down and taught me how to run my lawn biz at age 13. P&L, billing, etc.

He gave me my first 5 clients. And a mower. I went to college in 2008 with $40k in the bank.

No mortgage, bills, and was on my parents health insurance when we started Storage Squad in 2011.
I was a student. My parents paid my rent. No pressure to earn.

I had the cash to buy that first $1500 cargo van.

My partner and I lived for free in his family’s house for first 9 mo.

My girlfriend (now wife) paid the rent until 2014. She had our health insurance until 2017.
Read 6 tweets
19 Oct
Disagree.

You can be profitable from day one. I was. Bootstrapping is the way.

Everybody thinks entrepreneurship is super risky.

I think it’s more risky being an at-will employee.

Would you rather have a few hundred customers or one boss deciding your fate?
When I started I was going to school 20 hrs a week, studying another 10, D1 Track & Field another 30 AND I had just met my wife and was building a relationship with her.

You can make time for anything if it’s important enough to you.

You don’t need to quit your job.
And I had very little money and my parents didn’t invest a dollar in my company.

We were RESOURCEFUL and found a way to get started by trading our time for money.

Nobody is willing to do that part because it isn’t fun and it isn’t described in the entrepreneurship books.
Read 4 tweets

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