1/8
Last night, Billie Eilish smashed it out of the park with her ticketed livestream event 'WHERE DO WE GO?'
It was an absolute masterclass in multi-media, fan-fuelled, hype-driven, insane quality entertainment.
Last night, Billie Eilish smashed it out of the park with her ticketed livestream event 'WHERE DO WE GO?'
It was an absolute masterclass in multi-media, fan-fuelled, hype-driven, insane quality entertainment.
2/8
The event was priced at $30 a pop, a lot for her young fans in the midst of a pandemic, but it didn't prove a barrier for their love of Billie.
She worked with Spotify to tease content ahead of the event, releasing fan-focused ltd edition merch
The event was priced at $30 a pop, a lot for her young fans in the midst of a pandemic, but it didn't prove a barrier for their love of Billie.
She worked with Spotify to tease content ahead of the event, releasing fan-focused ltd edition merch
https://twitter.com/billieeilish/status/1318382331065847808?s=20
3/8
As well as a number of other partners to ensure that the lead up and the hype was absolutely unmissable.
Verizon, Postmates, Global Citizen.
As well as a number of other partners to ensure that the lead up and the hype was absolutely unmissable.
Verizon, Postmates, Global Citizen.
https://twitter.com/Verizon/status/1317208730119868423?s=20
4/8
Ahead of the event in the 'interactive waiting room', she focused her efforts on using her platform to promote the importance of voting, with an addresses from Jameela Jamil, Alicia Keys, Lizzo and others.
Ahead of the event in the 'interactive waiting room', she focused her efforts on using her platform to promote the importance of voting, with an addresses from Jameela Jamil, Alicia Keys, Lizzo and others.
https://twitter.com/juliequips/status/1320134122392662016?s=20
5/8
As well as an address she gave herself, against the backdrop of 'no music on a dead planet'
As well as an address she gave herself, against the backdrop of 'no music on a dead planet'
https://twitter.com/88NECTAR/status/1320386524588863488?s=20
6/8
The performances themselves were beautiful, dark, magical, mesmerising creations.
Just another level, in every way.
The performances themselves were beautiful, dark, magical, mesmerising creations.
Just another level, in every way.
https://twitter.com/watchmyxanny/status/1320141542036746240?s=20
7/8
And of course, live fan involvement was critical, helping her devotees feel a part of every single moment.
And of course, live fan involvement was critical, helping her devotees feel a part of every single moment.
https://twitter.com/PopCraveMusic/status/1320136380031197184?s=20
8/8
The entire performance was live, nothing pre-recorded and it honestly blows my mind.
Billie just set the benchmark.
Good to luck to anyone trying to top this anytime soon.
The entire performance was live, nothing pre-recorded and it honestly blows my mind.
Billie just set the benchmark.
Good to luck to anyone trying to top this anytime soon.
https://twitter.com/fieIdtrippin/status/1320153641748189185?s=20
And before anyone asks - YES, THIS ABSOLUTELY TOPS Travis Scott x Fortnite.
Insane 3D visuals, entirely live, an invitation into Billie's uniquely dark and stunning world, seamlessly interwoven commerce throughout, a true harnessing of fandom AND a call to arms to vote.
Genius.
Insane 3D visuals, entirely live, an invitation into Billie's uniquely dark and stunning world, seamlessly interwoven commerce throughout, a true harnessing of fandom AND a call to arms to vote.
Genius.
Also, I was writing a deck on world building & fandoms the other day that was focusing on BIllie - this is her starting to create & shape a more fully-rounded & immersive world for fans to dive into.
Don't be surprised if this is just the start.
Don't be surprised if this is just the start.
https://twitter.com/zoescaman/status/1319338199618064386?s=20
More in-depth coverage of the whole thing can be found on the High Tea newsletter, they've done a great write up of it.
hightea.substack.com/p/how-to-win-f…
hightea.substack.com/p/how-to-win-f…
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