Time for a BOOK LIST.

I've read over 250 self-help and business books..

Heres a list of the ones that have had the largest influence on my life and career.

A thread:
Never Split the Difference - @VossNegotiation

It outlines and reinforces the fact that business, negotiation and any human interaction is inherently very emotional. Mirroring, tactical empathy, starting with no and labeling are all phenomenal.
The E-Myth Revisited - @MichaelEGerber

The first stop for any beginner. This is a great book about the importance of creating a business that can thrive without you. Preaches a lot of my favorite business principles like working on the things that are important but not urgent.
Entreleadership - @DaveRamsey

This book just has non stop quality advice about how to build a business the right way. Dave doesn’t preach about politics or religion. He just tells it like it is and tells the stories of what worked for him. Phenomenal read.
Ego is the Enemy - @RyanHoliday

Ryan preaches stoicism and how to handle emotions, rejection and stress. Managing that split second between an event and your reaction is what life is all about. It shows the importance of remaining humble and the dangers of overconfidence.
Principles - @RayDalio

My main takeaway is the discussion on strategic decision making. “Radical Open-mindedness”. It’s human nature to want to be right and appear right in the eyes of others. People who make the best decisions know they don’t have all the answers.
Built to Sell - @JohnWarrillow

This book talks about how to get your life back once your business takes over. How to specialize in your niche and do it really well. Make it scalable and take yourself out of the equation so that it is valuable to a potential buyer. Story format.
The Goal - Eli Goldratt

Also in story format this is all about removing bottlenecks from your business. Find out what is holding you back and really focus on fixing that issue so you can break through and expand. The owner of the small business is almost always the bottleneck.
Company of One - @pjrvs

Large scalable companies aren’t likely and aren’t the goal of many entrepreneurs. Starting small and specializing is the key to building a great lifestyle business and then an asset that produces money while you live the life you want to be living.
Flip The Script - @orenklaff

This approach to sales is to frame the situation so that customers SELL YOU and the deals close themselves. He came on the podcast and outlined this framework.

sweatystartup.com/oren-klaff-tel…
The Greatest Salesman in the World – Og Mandino

Life is all about being comfortable in uncomfortable situations. Everyone is a salesman and sales is uncomfortable. This book is a pump up about determination and perseverance and its importance. Its not always going to be fun.
2020 Small Business Taxes – JK Lasser

I read this book when I was 21 and it has saved me hundreds of thousands of dollars. It reads like a textbook but its insanely valuable.
Barking up the Wrong Tree – @bakadesuyo

What traits, skills or routines are most likely to lead to success? A study backed book full of stories and great insights into what it really takes to win at life and business.
The Dip - @ThisIsSethsBlog

This is a short book (75 pages) and it only took me a few hours to read. Its meant to get you thinking and the real works when you apply the concepts to your life and your business. My summary here.
Storyworthy - @MatthewDicks

How to be interesting, tell stories and tug and folks' heartstrings. A great book on sales, copywriting, and building deeper relationships. Highly recommend.
Risk Game - Francis J. Greensburger

A story of NYC in the 70s and 80s and how a real estate empire was built and the city was rejuvenated. I can't help but think about all the similarities we could be seeing in our cities soon. An amazing read for anyone interested in RE.
The Fish That Ate the Whale - Rich Cohen

A story of how a man came from nothing and built up a huge empire of banana farms. Corruption, business, it has it all! I'll never look at a banana the same way.
Call Me Ted - Ted Turner

The autobiography of Ted Turner. Unbelievable story of how he took back his fathers small business when he passed away and turned it into an EMPIRE.

All while spending 3+ mo a year on a sailboat as a pro racer.
A few more that make every list:

Atomic Habits
How to Win Friends & Influence People
7 Habits of Highly Effective People
Rich Dad / Poor Dad
Shoe Dog
4 Hour Workweek
The Pearl - Steinbeck
Titan - Rockefeller
48 Laws of Power
Traction
Hypomanic Edge
Can't Hurt Me

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More from @sweatystartup

28 Oct
If I could invest in a series of small businesses under the following structure I’d be PUMPED and would start doing a lot of it:

Founders: tell me if this is one-sided

Investors: tell me if this is stupid

Thinking out loud...

Here goes:
I (the fund) put up 90% of the cash needed to buy a service biz.

Owner co-invests 10%.

Owner PGs loan.

Owner is put on market salary ($50-100k).
Owner gets 20% of net profit.

I get 80% of net profit until I’ve returned 2x original invested capital.

50/50 on all profit after that.

New invested capital gets put on same terms.
Read 7 tweets
27 Oct
As entrepreneurs we made "the shift" in 2014 and it changed everything.

In 2013 did about $350k a yr in revenue and it was a STRESSFEST. Putting out fires everywhere 24/7. Understaffed. Not very profitable.

A thread on how we took it to a $2MM a yr biz with 1/5 the stress:
We pointed fingers at everything around us.

The real estate market was too hot. We couldn't find affordable space.

The labor market was too tough. Good employees were hard to find.

The customer service got too overwhelming when we got busy. Impossible to staff around.
"The Shift" was the moment we decided to take ownership of these "problems" as OUR OWN problems. Our own shortcomings. And things we COULD solve.

It was the same for everyone... How were some of our competitors able to scale while we were running around like chickens w/o heads?
Read 7 tweets
24 Oct
It’s not about how much money you make. It’s about how much money you get to keep.

There are two types of CPAs:

1. Those who act like they work for the IRS.

2. Those work and fight for their clients.

I’ve fired number 1s and I pay good money for number 2s.

What I’ve learned:
You want a tax planner who gets aggressive, develops strategies for you to emplement, and is prepared to take on the IRS.

You pay them good money for this.

You pay them to WORK FOR YOU.

But let’s think about the motivating factors:
Taking this approach is more work for the CPA. Bad CPAs don’t like doing work.

I had arguments with my first CPA about depreciation. He said getting aggressive was a bad idea because recapture taxes are significant.

He didn’t want to do the extra work.

I fired that CPA.
Read 11 tweets
24 Oct
Twitter is insane because it’s a look right into the mind of brilliant thinkers.

If you curate your feed with successful folks with differing views and opinions in different spaces...

AND have the courage to interact with them...

You can learn A LOT really fast.
It’s amazing the quality of people who hang out here.

Is it because they also see it for what it is?

The greatest self-help tool and win-win networking tool on the planet?
I’ve been thinking a lot about this platform, and being new here, how it’s changing the way I think about a lot of stuff.

It can be a double edged sword from this perspective:
Read 5 tweets
23 Oct
How I get insane value out of twitter:

Spend an hour of focused work 3x a week to schedule threads / tweets.

Avoid tweets that make you think for 2 seconds and continue scrolling.

I want you to think about it 2 hrs later.

This is work for me and it’s paying huge dividends.
I take notes all day in my tweet “draft” section.

Before I tweet them I roll them around a bit. Think about the different angles. The blind spots. Spend a little time with the thought.

I love to tweet about things I don’t fully understand. You can learn a TON very fast.
Humility is key and you better be willing to change your mind.

Everybody hates Dunning-Kruger assholes with closed minds.

Give and you shall receive. Challenge folks to get better and think thought the hard stuff and they’ll do the same for you.
Read 4 tweets
22 Oct
A thread on how to turn $100 into a lot more:

People are spending a lot of money on their homes right now. Its time to go get some of that money and help out some of these people.

Sound silly? Good.

It really is this simple sometimes.

Lets go 👇
Get on your computer and buy a web domain.

Get a freelancer (upwork or fiverr) to make you a logo/flyer and get $45 worth of flyers printed at your local print shop.

Buy a box of sidewalk chalk if you really want to grind and get gritty.
Go downtown with the sidewalk chalk and write “pressure washing and home cleaning 888-555-1234” as many times as you can in high traffic areas.

Go to a middle class or high end neighborhood and hand out flyers on porches and wherever else.
Read 15 tweets

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