As entrepreneurs we made "the shift" in 2014 and it changed everything.
In 2013 did about $350k a yr in revenue and it was a STRESSFEST. Putting out fires everywhere 24/7. Understaffed. Not very profitable.
A thread on how we took it to a $2MM a yr biz with 1/5 the stress:
In 2013 did about $350k a yr in revenue and it was a STRESSFEST. Putting out fires everywhere 24/7. Understaffed. Not very profitable.
A thread on how we took it to a $2MM a yr biz with 1/5 the stress:
We pointed fingers at everything around us.
The real estate market was too hot. We couldn't find affordable space.
The labor market was too tough. Good employees were hard to find.
The customer service got too overwhelming when we got busy. Impossible to staff around.
The real estate market was too hot. We couldn't find affordable space.
The labor market was too tough. Good employees were hard to find.
The customer service got too overwhelming when we got busy. Impossible to staff around.
"The Shift" was the moment we decided to take ownership of these "problems" as OUR OWN problems. Our own shortcomings. And things we COULD solve.
It was the same for everyone... How were some of our competitors able to scale while we were running around like chickens w/o heads?
It was the same for everyone... How were some of our competitors able to scale while we were running around like chickens w/o heads?
So we worked harder at finding warehouse space. We used google maps to find the abandoned buildings, searched the tax records, and cold called.
We tied it up and made it happen.
We tied it up and made it happen.
We started marketing to employees like we marketed to customers.
We simplified the job of our drivers so they didn't need to be competent at warehousing, customer service, scheduling.
We focused their job to 5 core competencies and had other specialized employees do the rest.
We simplified the job of our drivers so they didn't need to be competent at warehousing, customer service, scheduling.
We focused their job to 5 core competencies and had other specialized employees do the rest.
It turned out while it made sense to us it was terribly unclear on how our service worked for a potential customer.
We took the top 10 questions customers had and put more information in the response emails and on our sign-up form. Also answered them in the call-waiting message.
We took the top 10 questions customers had and put more information in the response emails and on our sign-up form. Also answered them in the call-waiting message.
The next year we blew up.
We secured affordable warehouse space.
Our employees were more reliable and performed better.
Our call volume per customer was cut by 50%.
And we scaled.
We secured affordable warehouse space.
Our employees were more reliable and performed better.
Our call volume per customer was cut by 50%.
And we scaled.
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