Was surprised to see a 'click to play' pop-up call-to-action on the Amazon festive sale front-page ad in The Times of India Mumbai edition's e-paper version! Did not find it in other editions of the newspaper today, though. It played the Amazon ad when clicked, though it 1/5 
2/5 could have played the video in a slightly larger window.
The potential for this kind of interactivity in e-paper is immense - it could bring almost every element of the newspaper alive with multimedia experiences. The first page had an ad for
The potential for this kind of interactivity in e-paper is immense - it could bring almost every element of the newspaper alive with multimedia experiences. The first page had an ad for
3/5 MX Player's (owned by Times Group) show's new season. They could have added a click-to-play option for the teaser, but they did not - it looks like this feature is a very small experiment for now.
4/5 Dinamalar's iPaper version tried all this long ago, and I had written about it in October 2018: bit.ly/dinamalaripaper
5/5 If you were to question the very point of e-papers in a mobile-first world, I'd argue that mirroring the print newspaper in digital format has a very purposeful impact, unlike web versions - helps in gathering basic information about assorted topics: bit.ly/luck-epaper
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