If you build a great product and no one knows, did it happen?

@mkobach
@JunaeBrown
@AmandaMGoetz
@JuiceboxCA
@KyleTibbitts
@jenalyson
@tobydoyhowell
@ThatChristinaG
@markritson
@TheCoolestCool

10 LESSONS from 10 of the BEST Marketers👇🧵
1/ Understand Culture First

"Marketing is effective when it’s a reflection of culture. Have to understand culture and society to understand marketing"

@mkobach
2/ Four Keys

• Make your audience feel like they know u— inside look into lifestyle or clear buyer persona

• Create shareable content—audience promos for u

• Authenticity

• Interactive strategies since everything is digital. Create EXPERIENCES

@JunaeBrown
3/ Pillars of Content

Every piece of content have 3 things:

- PURPOSE
- GOAL
- DISTRIBUTION STRATEGY

@AmandaMGoetz
4/ Clear Value Prop

"If you can’t describe in one tweet why someone should follow your brand on social, you can bet the average social user can’t find the reason either."

@JuiceboxCA
5/ Organic

"Avoid getting hooked on paid marketing.

It drives quick growth but is expensive, easily replicated and therefore less defensible.

Plant the seeds of organic growth early to reduce reliance on paid marketing and drive down CAC over time."

@KyleTibbitts
6/ Empower

"Wildly popular or 'viral' brand posts aren’t subjected to multiple edits, pulled from a content plan or scheduled.

Viral posts happen when a social team is empowered to respond in real-time, in relevant ways to fleeting but remarkable social moments."

@jenalyson
7/ Unify a Community

Create a visual identity:

@MorningBrew = ☕

@AndrewYang = 🧢

When you run into another "☕" on twitter, you know they read the Brew.

community=built

@tobydoyhowell
8/ Emotion

"Pay attention to what people are posting.

We crave nostalgia. We crave songs from our childhood. We crave the stories that made us laugh - made us cry.

Our connection is emotional.

How is your brand tapping into the emotions of your audience?"

@ThatChristinaG
9/ Effectiveness of Marketing

10. Enough Research
9. A Handful of Objectives
8. Realistic Differentiation
7. Multi-Channel Mix
6. Long & Short
5. Mass & Targeted
4. Sufficient ESOV
3. Codes, Applied, Ridiculously
2. Creativity
1. Brand Size

@markritson
10/ A Marketing Portfolio

"As you create content or plan out marketing campaigns...

70 percent of your efforts should be low-risk.
20 percent of your efforts should be innovative.
10 percent of your efforts should be high-risk."

@TheCoolestCool

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More from @chrishlad

9 Oct
The Mafia that you wish you were a part of..

8 lessons from 8 of the PayPal Mafia

@elonmusk
@peterthiel
@rabois
@DavidSacks
@reidhoffman
@mlevchin
@roelofbotha
@Chad_Hurley

— THREAD —
1/ Who are they?

PayPal founders and employees that built these companies:

@Tesla
@SpaceX
@YouTube
@Yelp
@LinkedIn
@PalantirTech
@Square
@Yammer
@Opendoor

+ investors and advisors in many others
2/ @elonmusk First Principles

First principles are basic assumption that cannot be broken down further. They are the lego blocks of thinking.

“It’s important to reason from first principles rather than by analogy. The normal way we conduct our lives is we reason by analogy.”
Read 10 tweets
7 Oct
1/ Founder Focus #26: @kylebrussell of @PlaybyteInc

What framework do you use for delegation?

"I tend to delegate by first prioritizing speed, then effectiveness.

I put a simple solution in place; then pass to whoever has the maximally relevant skills or experience."
2/ How do you recruit the best talent?

"I bring in the best talent by doing as much as I can to increase the odds that the best talent knows what we're doing and that we're aggressively pursuing the most ambitious form of the central idea."
3/ What is your primary focus for Playbyte over the next 12-18 months?

"Our primary focus is achieving product-market fit. Until then, we have to continually update our Pitch, Process, and Product to reflect the information we get back from our users."
Read 4 tweets
5 Oct
10 LESSONS from an incredible first episode of Founder’s Field Guide with @rahulvohra and @patrick_oshag @InvestLikeBest

👇🧵
1/ Software as a Game

• Most startups worry about what users want or need

• When you make a game, you OBSESS over how they FEEL

• When your product is a game, people don’t just use it, they play it
2/ Schlep Blindness (h/t @paulg)

Founders think:
• It looks hard, so let’s not attempt the problem

Attack MUNDANE areas of business with stiff competition

ie: @Superhuman vs. gmail
Read 12 tweets
28 Sep
10 Tweets from 10 of the best startup operators and investors

@DavidSacks
@chamath
@rabois
@CindyBiSV
@briannekimmel
@patio11
@awilkinson
@AmandaMGoetz
@bgurley
@andrewchen

🧵👇
Read 11 tweets
26 Sep
THE Angel Investor you definitely HAVE heard of : @Jason

1 book, 51 podcast guest appearances👇

@APompliano
@JordanHarbinger
@ShaneAParrish
@karaswisher
@HarryStebbings
@garyvee

and 1,000+ episodes on @TWiStartups

10 of his BIGGEST ideas on investing and life

🧵👇
1/ Who is @Jason

• Founded and sold Webblogs, @markcuban invested

• Angel investor in @Uber, @thumbtack, @RobinhoodApp,@calm

• Host of @thisweekinstartups, @allinpod

• Founder of Launch and The Syndicate

• Writer of Angel: How to Invest in Tech Startups
2/ Invest in People not Companies

“People aren’t everything, they are the only thing”

"When the right person fails, they always improve on their mistakes, but when a company fails, it can’t try again"

People > Market > Tech
Read 14 tweets

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