Today marks the beginning of @twilio's journey to combine @segment's market-leading customer data platform with Twilio, which will accelerate our vision to build the world's leading customer engagement platform. twilio.com/blog/twilio-ac… (1/10)
By bringing Twilio and Segment together, we will help businesses build a foundation of actionable insights critical to engaging with customers based on their needs and preferences to deliver a positive, seamless and effective customer experience. 2/10
Together, this acquisition will provide developers and companies: 3/10
➡️ Unparalleled insight into the way customers interact across channels to create a single, unified view of the customer journey. 4/10
➡️ Ability to break down data silos to help businesses make their customer engagement more personalized, timely and impactful across channels. 5/10
➡️ Access to the world’s leading cloud communications platform to more effectively manage customer communications including SMS, Messaging, Voice, Video, Email, Internet of Things (IoT) and more. 6/10
➡️ A flexible API that allows developers to connect sources of customer data, such as web or mobile apps, with analytics tools, without having to write new code. 7/10
➡️ A steady supply of quality, high velocity first-party data that easily integrates into existing systems. 8/10
➡️ A single platform with views for the marketer, the contact center agent, the product teams and the developers that reveal data-driven insights to serve their individual needs. 9/10
This new chapter will accelerate @twilio’s vision of building the world’s leading customer engagement platform trusted by developers and companies globally. Please join me in welcoming our incredible Segment teammates to Twilio! 10/10

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More from @jeffiel

22 Apr
Settling into Week 6 of @twilio's COVID response, thinking about how much has changed, and how quickly it's changed. But as leaders, the process to manage through change can be constant. I wanted to share how we've responded to the onset of COVID. First some context… [Thread]
On Monday March 9th, I began a customer roadshow with one of my board members. That day, we were visiting execs at a large Wall Street bank. (That was the day the Dow lost 12%, yet there was a sense of calm.)
On Tuesday, we announced the closure of all Twilio offices globally, but we were still debating what's "essential travel." On Wednesday, the NBA shut down, and most international flights were canceling.
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