Thread by @scicommdaniel

A short escape from wall-to-wall election coverage & vote counting, thanks to @NotesByNiba. Super excited for Niba's presentation!

Three common mistakes when sharing science on social media:
--trusting the algorithm to lift your content
--undervaluing personal branding
--not engaging genuinely with your audience

Communicating science on social media:
--build a story
--avoid jargon
--don't assume you're more knowledgeable than your audience (not only wrong, but condescending)
--your audience isn't everyone, find YOUR audience & build that community

Great #scicomm tips from @NotesByNiba!

@NotesByNiba: How to get started with #scicomm on social media?

Follow other scientists, journals, science communicators, etc.!

Have a goal & don't get caught up with comparing yourself to other people. Be authentic!

@NotesByNiba on personal branding:

Your brand look will change. Don't worry about this!

First impressions matter. Be specific with searchable keywords. Add your credentials, expertise & affiliations to your platforms.

Make a website with your photo, bio, interests, etc.

@NotesByNiba Originality is important on social media: find what makes you special and resonates with your community, then do it.

Use your hashtags! Niba recommends cultivating a list of hashtags that you can continually come back to.

Final thoughts from @NotesByNiba: Communication is all about your community, and it goes both ways.