A round-up of my posts from last week:
1. An ad that made me cringe massively - not sharing the brand name/product because that would be a spoiler. Here's why I think this ad is deeply disingenuous and irresponsible: bit.ly/maskshaming 1/5
1. An ad that made me cringe massively - not sharing the brand name/product because that would be a spoiler. Here's why I think this ad is deeply disingenuous and irresponsible: bit.ly/maskshaming 1/5
2. Part 1 of 2 posts on creativity in Public Relations. Highly creative methods of earning the media's attention, by Brand-Comm and Text 100 (now, Archetype), for Indian clients: bit.ly/pr-creative1 2/5
3. Part 2 of 2 posts on creativity in Public Relations. A creative method by a technology brand to get into media in sections they can never dream about - as a campaign, this idea is 13 years old and still going strong! bit.ly/pr-creative2 3/5
4. The target users of health drink brands (Bournvita, Boost, Himalaya Quista Kidz, Complan, Horlicks etc.) are struck with digital schools and are leading highly lethargic lives now! Shouldn't the brands do something about this? Here's an idea! bit.ly/kids-move 4/5
5. Amazon, the *most* customer-friendly company in the world has quietly changed the way they email you updates about your orders. What is it? And, why this change? Two theories are floating online: bit.ly/amazon-mystery 5/5
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