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Hunter Schwarz Profile picture
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9 Nov, 5 tweets, 3 min read
President-elect Biden's transition website uses Decimal and Mercury, the typefaces used during his campaign, and it’s designed accessibly, with high-contrast and large font size options for readability ImageImageImage
You can find the Biden transition website here ➡️ buildbackbetter.com
President-elect Biden’s transition visual identity includes a “46” seal inspired by the official Seal of the President of the United States, which he’ll use when he takes office. ImageImageImage
Subscribe to my visual politics newsletter Yello for more updates on politics and design as we move from the campaign to the transition ➡️ yello.substack.com @yello_zine
I wrote about Biden’s new transition logo, website, and visual identity yello.substack.com/p/the-biden-pr…

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More from @hunterschwarz

Hunter Schwarz Profile picture
11 Nov
Wild colors and lots of gradients: How the Biden design team finished the election yello.substack.com/p/wild-colors-…
Also in this week’s issue of the newsletter:
• The unceasing visual repetition of the last days of the Trump 2020 campaign
• Is Biden’s hat a MAGA hat clapback?
• How one magazine reacted to Trump taking office vs. Biden beating him yello.substack.com/p/wild-colors-…
In the closing days of the 2020 campaign, one Trump social media account in particular pummeled followers w/ repetitive, spammy, & sometimes inaccurate graphics over & over again

It did so to diminishing returns, though, w/ like counts dropping over time yello.substack.com/p/wild-colors-… ImageImage
Read 5 tweets
Hunter Schwarz Profile picture
5 Oct 19
Kanye West At Sunday Service Salt Lake City talked about the Republican Party of Lincoln freeing the slaves and how he supports Trump: “I ain’t never made a decision only based on my color. That’s a form of slavery, mental slavery.”
West, who hasn’t tweeted since New Year’s, also railed against social media: “Do not read comments on the Internet. These people don’t know you like that. Social media is designed to make you think slower. ... They want to slow you down and control you”
West touched on criminal justice reform. He talked about how people argue about music and sports then said, “there’s one in three African-Americans in jail in this country.”
Read 12 tweets
Hunter Schwarz Profile picture
13 Sep 19
How 2020 Democrats could rewrite the rules of political typography yello.substack.com/p/how-2020-dem…
Like much of campaign visual rhetoric, typography can seem like an afterthought. But the distinctive fonts used by Dem primary candidates signals there’s a greater emphasis on political typography today. Single-letter logos are out, and wordmarks are in. yello.substack.com/p/how-2020-dem…
Klobuchar’s campaign uses Mackay, a generous, full-bodied serif typeface that looks unlike anything else in national politics. It feels relatively ornate, and well suited for a short, simple wordmark like “Amy” as opposed to the full “Klobuchar.” yello.substack.com/p/how-2020-dem…
Read 17 tweets

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