Thread by @hunterschwarz

Wild colors and lots of gradients: How the Biden design team finished the election yello.substack.com/p/wild-colors-…

Also in this week’s issue of the newsletter:
• The unceasing visual repetition of the last days of the Trump 2020 campaign
• Is Biden’s hat a MAGA hat clapback?
• How one magazine reacted to Trump taking office vs. Biden beating him yello.substack.com/p/wild-colors-…

In the closing days of the 2020 campaign, one Trump social media account in particular pummeled followers w/ repetitive, spammy, & sometimes inaccurate graphics over & over again

It did so to diminishing returns, though, w/ like counts dropping over time yello.substack.com/p/wild-colors-…

I too can’t stop thinking about Four Seasons Total Landscaping, but what stood out to me was, again, the blunt visual repetition, of Trump 2020 over & over

The Trump campaign stayed on brand until the end, w/ capitalized slogans, stars, and misinformation yello.substack.com/p/wild-colors-…

The Biden campaign’s visual identity was loose with brand guidelines, it tried new things, and it imagined a new political visual language that draws from sources like popular music and culture as much if not more than politics yello.substack.com/p/wild-colors-…

If you wanted to see the weird, inventive, creative stuff the Biden design team got into this fall, the account to follow was their votejoe IG account. It was brighter and more experimental with color, type, and gradients yello.substack.com/p/wild-colors-…

For Biden’s victory rally, the campaign used this “victory gradient” and swapped its primary sans-serif typeface Decimal with its secondary serif typeface Mercury yello.substack.com/p/wild-colors-…