Novice Introduction to The Basic Concepts of The Landing Page That Works
// A THREAD //
What is the landing page?
The landing page is the page with a single defined desired action.
This action can be:
- sign up for the newsletter,
- order a product,
- fill a form (etc.)
It's called a landing page because you optimize your other funnels to "land" traffic there.
Because of the laser focus of your landing page (single goal and a single call to action (CTA) the conversion of it is much higher than your normal blog/site.
That's why the landing pages are an enormously powerful marketing tool.