Thread by @serp_guru

Tracking the right social media metrics will help establish the connection between your social media activities and your business goals.📈
We recommend 5 social media metrics you should monitor to have an effective social media marketing strategy (special attention to number 3!)

1. Average Engagement Rate: How many people like, share, or comment on your posts on average?🤔
Use this as a benchmark for your next few social posts to determine whether you’ve hit home with your target audience, or if you need to tweak your content for next time.

2. Social share of voice: How many people are talking about your brand compared to your competitors?🗣️
With these metrics, you will be able to tell how your brand stacks up against your industry competitors and what you can learn from your competitors’ successes on social.✍️

3. Conversion Rate: Your social media posts are getting a ton of engagement, but that’s not enough if your audience didn’t take action the way you wanted them to.🚨
You need to measure the conversion rate, which tells you what percentage of your users convert into leads/sales.🛒

4. Response Time: These metrics help you measure the average time it takes your brand to respond to a post or a tweet on social media.⏲️
By measuring your response time, not only do you help improve your metric, you also make your customers happier!😀

5. Sentiment: How do your customers feel about your brand? Sentiment will tell you whether the talk around your brand (the volume of mentions) is positive, negative or neutral.🤔
This social media metric is especially useful when you’re running a social media campaign. 📈