According to @theleanstartup, the Lean Startup Methodology is focused on the needs of the client, counting on their feedback to gradually modify the product until the final version is developed. We advise 5 main points to take into account.
1. Make a hypothesis
Identify the problem/pain. We need to conduct a series of interviews with our potential clients.
2. Validate the hypothesis
Develop a product or service with the basic minimum characteristics (#MVP) to verify in the market. It is the first validation of the product with the "early adopters".
3. Measure the hypothesis
It is essential to identify the #KPIs of a product. Measure them to know if we are meeting objectives and improving our product.
4. Learning
Make adjustments and changes to the product. The idea is to learn from the market. Listen to all stakeholders and incorporate their feedback.
5. Repetitive cycle
Start the previous steps once again, with an improved product, and continue with the cycle.
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Tracking the right social media metrics will help establish the connection between your social media activities and your business goals.📈
We recommend 5 social media metrics you should monitor to have an effective social media marketing strategy (special attention to number 3!)
1. Average Engagement Rate: How many people like, share, or comment on your posts on average?🤔
Use this as a benchmark for your next few social posts to determine whether you’ve hit home with your target audience, or if you need to tweak your content for next time.
2. Social share of voice: How many people are talking about your brand compared to your competitors?🗣️
With these metrics, you will be able to tell how your brand stacks up against your industry competitors and what you can learn from your competitors’ successes on social.✍️