For all my social media manager friends, this is an important read.
Actually, this is also a super important read for anyone who HIRES social media managers.
This one quote that sticks out: "Social media managers are making important — and very public — decisions all the time.
Actually, this is also a super important read for anyone who HIRES social media managers.
This one quote that sticks out: "Social media managers are making important — and very public — decisions all the time.
https://twitter.com/ThatChristinaG/status/1325821655327911940
"They need to respond to news and conversations quickly to be effective. The public voice and image of companies, media outlets, public figures, and institutions are in their hands at a very delicate time..."
"Yet their job is still often seen as something anyone could do, or left to those who are just getting started in their careers.
"It’s like putting an intern to be your press secretary,” says Alan Rosenblatt, a social media consultant for political campaigns who teaches digital and social media strategy at George Washington University and Johns Hopkins University. “It’s a recipe for disaster.”
And here is another choice quote:
“There’s a lot of stress you have to deal with as a social media person, and I don’t think that’s taken into account,” he says. “If you’ve got a job that’s going to affect your mental well-being, you should get paid more for it.”
“There’s a lot of stress you have to deal with as a social media person, and I don’t think that’s taken into account,” he says. “If you’ve got a job that’s going to affect your mental well-being, you should get paid more for it.”
And another from the social media manager's pov: "Sometimes it was hard for Brown to separate her work from her own feelings as a Black woman.
"Objectivity became a big discussion topic in her newsroom. “I have to maintain accounts that are supposed to have a more neutral voice,” she says. “And sometimes I feel that keeping that neutrality is ultimately a disservice to my audience and to the community.”
The whole article is very much worth reading, both for those who are professionals in the field as well as those who hire social media managers.
My own reflections are that I definitely see some very weak social media management from companies at times and I've got to wonder who is getting hired.
On the flip side, maybe it's time companies invested more in them: in pay, in training, and in support/care. This isn't 2005.
On the flip side, maybe it's time companies invested more in them: in pay, in training, and in support/care. This isn't 2005.
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