THE BLACK SWAN BOOK SUMMARY
One of my favorite books is @nntaleb’s “The Black Swan: The Impact of the Highly Improbable”

It teaches how to protect yourself against (and gain from) improbable events.

Want to hear – in my own words – the highest-impact ideas from the book?...
What is a Black Swan?

A Black Swan is a highly-improbable event. A Black Swan can be negative, or positive.

-Negative: The terrorist attacks of 9/11
-Positive: I got my first book deal, from a blog post

Why the term “Black Swan”?...
Why the term “Black Swan”?

Imagine you live in a world where you’ve only seen white swans. You might believe black swans don’t exist.

You’ve mistaken an absence of evidence for an evidence of absence.

What’s it like to experience a (negative) Black Swan?...
Imagine you’re a turkey. Each day, humans come and feed you.

A graph of your opinion of humans might look like this: Each day, you get new information confirming humans are great.

Then, Thanksgiving comes...
Black Swans have these three qualities:

1. Black Swans are outliers: Events from the past don't predict a Black Swan.
2. Black Swans have extreme impact
3. We backwards rationalize Black Swans: We invent explanations for how it happened (from the events that don't predict it).
Jeff Bezos walks into a bar.

On average, everyone there is a billionaire.

Jeff Bezos is from “Extremistan.” Our concept of average is from “Mediocristan”...
...Mediocristan is about “the collective, the routine, the obvious, and the predicted.”

Extremistan is about “the singular, the accidental, the unseen and the unpredicted."

Black Swans happen in Extremistan. We try to explain the world as if it were Mediocristan.
Mediocristan is about variables within a predictable range.

No man in recorded history has been 100 feet tall. Height falls along a bell curve.

Yet there’s no known limit to wealth. Jeff Bezos has 10x the highest point of wealth shown on this graph.
Your edge as a human is not in Mediocristan. That's where the robots are taking over.

Your edge as a human is in Extremistan – doing something nobody expects (not even yourself).

The success graph isn't up-and-to-the-right. It's a few Black Swans.
As a creative, I’m in the business of breeding Black Swans.

In 16 years, I’ve written 500+ posts on my blog. TWO have hatched Black Swans.

1. My first book deal.
2. Working with @danariely on a company Google bought (& idea for my latest book).

How to breed Black Swans...
To breed Black Swans, avoid that which blinds you to Black Swans.

For example, “Platonicity”: We can’t help but define things. We then focus only on things that we've defined.

We miss out on the messier stuff that isn’t easy to define (but that actually runs the world).
The gendered bathroom debate is a product of Platonicity.

We broke gender into two categories, then built bathrooms based upon that. (Turns out it’s not that simple.)

"Platonic" is top-down, formulaic, close-minded.

"A-Platonic" is bottom-up, open-minded, skeptical, empirical.
Doctors in the 60s “platonified” breast milk. They made artificial milk based on what they could see in breast milk.

Children not breast fed were at increased risk of cancer. Mothers had increased risk of breast cancer.

Focus on the seen blinded doctors to the unseen.
We're also blinded from Black Swans by The Triplet of Opacity:

1. The illusion of understanding: We think we know what's going on.
2. The retrospective distortion: We backwards-rationalize.
3. The overvaluation of information: That which we "Platonify" blinds us to the unseen.
Black Swan breeding (1/4): Tinker.

The reason free markets work isn’t so much because they drive incentives. Rather, they allow people to get lucky through trial and error.

Discoveries come from searching for what you know, and finding what you don’t expect.
Black Swan breeding (2/4): Be patient.

Positive Black Swans happen slowly. The computer, the internet, and the laser all had huge impacts, but were under-appreciated after initial discovery.

(Just because the graph isn't going up-and-to-the-right doesn't mean it's not working.)
Black Swan breeding (3/4): Denarrate.

We’re wired to come up with stories of why things happen (the Narrative Fallacy).

More information makes us more confident, without making us better at predicting (h/t @PTetlock)

How @nntaleb dennarrated...
...@nntaleb dennarrated as a stock trader.

He realized any news he could read would instantly be priced into the market. No way to get an edge.

So, he stopped reading the news.
Black Swan breeding (4/4): The Barbell Strategy

The Barbell Strategy protects against negative Black Swans, while exposing oneself to positive Black Swans.

Think of a barbell, with weights on either side. 85% of resources on sure bets, 15% of resources on wildcards.

Like this:
“Sure bets”: You have little chance of losing (investing: bonds)

“Wildcards”: You may lose it all, but you have unlimited upside (investing: highly-leveraged options)

(@nntaleb hates gambling analogies b/c odds & payoffs are known in gambling, but you get the idea.)
.@danariely uses the Barbell Strategy. When I interviewed him for my podcast he said he "gambles" with his time.

Dan purposefully says "yes" to some opportunities that don't make sense.

(Again, @nntaleb hates gambling analogies but...)
Part of the Barbell Strategy is ignoring the "middle."

@nickkokonas had invested $800k building a restaurant. It was doing okay. But it wasn't doing great.

He made the tough decision to start over. What he told me:
The Barbell Strategy in other areas:

-Career: 85% secure corporate job, 15% novelist.
-Content Marketing: 85% SEO, 15% crazy ideas. (Ignore conversion optimization.)
-Reading: 85% research papers, 15% philosophy. (Ignore watered-down business books.)

85% sure bet, 15% wildcard.
That's it! I hope you enjoyed the thread.

The highest compliment you can pay is a like or retweet of the first tweet in the thread 👇
The Black Swan is full of ideas that have been important to navigating my career as an author.

Including concepts such as "Mediocristan" (height distribution) vs. "Extremistan" (wealth distribution).

Here’s a full summary – in my own words.

kadavy.net/blog/posts/bla…

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More from @kadavy

9 Nov
I recently published my first hardcover-edition book through @IngramSpark.

How did it go? (a thread)
I published a hardcover edition for two main reasons:

1. To serve as a "souvenir" edition of The Heart to Start. I figured some of the 15k readers wanted something more substantial.

2. To consider launching a future book straight to hardcover (instead of paperback).
At the time, IngramSpark had two options:
1. Case-laminate (printing glued to the cover)
2. Digital Cloth w/ or w/o dust jacket

They’ve since added a third option: Case laminate with dust jacket. ImageImageImage
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27 Oct
Productivity + creativity is about mind management, not time management (a thread)
"There's only 24 hours in a day," people say.

What they think that means: You should get as much as you can from each of those hours.

What that actually means: Time management is squeezing blood from a stone. There's a limit to the time you can save.
We're entering the Creative Age.

According to @kaifulee, AI and automation are poised to take forty- to fifty-percent of jobs in the next couple decades.

But not all jobs will disappear at the same rate. Jobs that require creativity that will be out of reach for AI.
Read 16 tweets
15 Oct
WHAT’S SO GREAT ABOUT GETTING THINGS DONE?

I’ve been using Getting Things Done for 15+ years. It’s helped me write three books, build a business, and move to South America.

Here’s my summary of the most important ideas behind “GTD” (thread)
Four important principles to GTD:

1. GTD is your “trusted system.” You get everything out of your head and into the system.

2. GTD helps you “engage appropriately.” You’re doing no more and no less than necessary, whether you *need* to do it or *might* do it.

3...
3. GTD closes “open loops.”

You trust the system will help you engage appropriately, so you don’t think of the same thing over and over. You have mental energy left over to be creative.

As @gtdguy says, “Your mind is for having ideas, not for holding them.”

4...
Read 12 tweets
18 Jun
How to stop procrastinating & start creating (a thread)
Section I: The Laws of Art

Just as there are laws of physics, there are also laws of art.

The laws of physics dictate how high a ball will bounce. The laws of art dictate whether you’ll bring your art into the world, or whether your unmade art will die when you die.
Law 1: There is Art Inside You

Some people think of “art” as paintings or macrame, but art is more expansive than that.

Your art is your experiences, interests, even your compassion for others, integrated into something that touches other people.
Read 18 tweets
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1. Ego will hold you back from publishing.

We’re used to hearing that books take years to publish. That’s because the traditional publishing industry moves slowly.

Self publishing your book does not have to be a “Big Deal.”
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Some people say you’re committing career suicide if you don’t put every fiber of your being into your first book.

Not surprisingly, these people are in bed with the traditional publishing industry somehow.
3. A book is not a book.

People have old ideas about what a book has to be. Books are being reinvented. The factors changed long ago, but our idea of books has been slow to change.
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3/ If you’re using Twitter for marketing, you don’t just want your tweets to get impressions, you want your tweets to *make* an impression.

You could get lots of impressions simply by tweeting a lot. That says nothing about the quality of your tweets.
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