1) Mr. Balvant Parekh was born in Mahuva, a small town in Gujarat in the year 1924.
2) After getting his lawyer's degree, he decided that he didn't want to practice as a lawyer because of the amount of lies in the profession.
3) This is shocking that inspire of being a lawyer his first job was as a peon in a wood trader's office. He used to live in a warehouse along with his wife.
4) He had some great business skills which were eventually recognized by an investor who helped him financially. He started with importing cycle, arena nut, paper dyes, etc before launching his own company.
5) The business did well and the company was named as Pidilite Industries as we know today.
6) Mr Balvant Parekh observed that the Indian Adhesives Market was dominated by glues made from animal fat which were clumsy and cumbersome.
The adhesive market in India was unorganized and had very few branded products.
7) He saw an opportunity and then the company started manufacturing white glue called Fevicol which helped the carpenters immensely.
8) He observed that the humble carpenter played a vital role in determining which adhesive to use and was also the most important person in the value chain.
9) Fevicol focused more on selling directly to the carpenters that the others who used to deal with hardware stores etc.
10)) Fevicol focused on the product quality and organized various campaigns to help carpenters realize the importance of using good quality adhesives.
11)They have been constantly churning out brilliant advertising and marketing campaigns to keep the brand floating.
12)Their advertisings often uses the sarcastic and intelligent humor which has found a connection with the masses in the Indian market. One of their early advertisement stated that “Fevicol aise jod lagaye, acche se accha na tod paaye”.
13) With these activities Fevicol built extremely strong bonds with carpenters.
This resulted in great word of mouth publicity for Fevicol!
14) In 1970s, Fevicol introduced smaller tubes for retail consumers. It created brand awareness with its awesome marketing campaigns.
15) As per me the main attractions for this brand were the adds the presented that earned millions of hearts.
16)Fevicol has even made its presence in the Bollywood where they had a song “Chipkale Saiyaan Fevicol Se” which featured Salman Khan and Kareena Kapoor Khan.
17) Fevicol continued to grow over the decades by focusing on product innovation, maintaining product quality, building a solid distribution network and with outstanding marketing.
18)When Pidilite industries had started, it only had a single product which was Fevicol and today this company manufactures more than seventy-five products. Some of these products are Fevistik, Fevikwik, and Fevicol marine.
19) Owing to its ever-growing popularity worldwide, this brand has also won the Lion of the Cannes which is comparable to the Oscar award for filmmakers.
20)Such riveting and successful, Fevicol brand’s journey has been that anybody would wish to them to exist even after its 100th year of celebration for indeed this is a brand for which people could forever say, “Pakhde rehna, chodhna nahi hai.”
1/15 .Warren Buffet was born in 1930 in Omaha. His father's is Howard Buffett and his mother's name is Leila. He was interested in savings, business, investment, and in share market from his childhood. In his childhood, he has his interests in economics, business studies .
2/15 .He started investing his money from a very young age. Buffet purchased his first stock when he was only 11 years old. It shows that he was born with business in his blood.😱
1 / Goli Vada Pav was founded by Venkatesh Iyer in 2004 . It is an Indian fast food restaurant chain originated from Mumbai, Maharashtra, India.
2/ He chose vadapav because of the convenience it offers to make, deliver and eat. It’s a finger food, so you don’t need a plate, spoon or table. It’s a mobile food which you can drive and eat, or hang in a bus and eat,
1/ Sundar pichai is the google CEO.His journey is an example of acheivements for indian people and world. “Dream big so that you can reach high”this fact truly belongs to Sundar Pichai.A simple boy from india is now operating the biggest search engine as a CEO.
2/ Sundar Pichai was born in Madurai in a middle-class family. His mother, Lakshmi, was a stenographer, and his father, Regunatha Pichai, was an electrical engineer at GEC, the British conglomerate. His father also had a manufacturing plant that produced electrical components.
1/ Nike was previously known as Blue Ribbon Sports (RBS) founded in 1964 by Phil Knight and Bill Bowerman. Phil Knight was a middle distance runner hailing from Portland who trained under track and field coach Bill Bowerman. Bill Bowerman was looking for ways to improve shoes.
2/ In the mean time his student Phil Knight went on to complete his MBA in Finance from Stanford University. His suggestions fell on deaf ears so he himself decided to import shoes from Japan and sell them. He tried to sell his initial stock of shoes to his previous coach
1/ Parle G — a name that instantly brings back childhood memories of dunking crisp biscuits in a hot cup of milk and quickly having the soggy piece before it crumbled back into the milk. A much-loved chai staple in India, that most Indians have grown up eating.
2/ Even today, many people across the country wake up to a cup of tea and Parle-G every morning. Little wonder that for millions of Indians, it isn’t just any other biscuit: it’s comfort food!