You can care deeply about health care workers and the safety of all of us from a pandemic ...
... and you can absolutely feel for retail / small business owners who are being wiped out and are either told to close or told to operate at a loss.
It's not hard to do both.
Retail was in terrible shape prior to the pandemic.
Now it is being mulched.
There is going to be a hole that will take a long time to fill, and will fundamentally change what retail looks like going forward.
Retail was already shifting into "stuff that Amazon can't do" mode before the pandemic. Not "omnichannel" ... but "stuff that Amazon can't do."
The future sure looks like a fusion of that and "safety" ... and I mean "safety" in multiple ways.
Safety means that the product you sell in a store has to be so darn productive that you protect your p&l. You won't be able to take risks ... you won't be able to afford to take risks. And that is terrible for retail.
Safety means you have to provide a safe environment, even though for the next few years the people most likely to shop in your store are the ones least likely to think the virus is a threat.
Safety means you have to care about your employees ... the polar opposite of Tyson.
Safety means you care about customer privacy. It means you probably shouldn't take a picture of a license plate or sniff a mobile phone via wifi and then know the customer was in the parking lot and then start emailing the customer.
Safety means you pick third party vendors carefully. You don't take advantage of your customer for the sake of helping out a third party.
Safety means protecting your p&l.
This means you cannot (going forward) have stores that are performing at 10% pre-tax profit or worse. You can't assume that level of risk. You must safely navigate low performance environments.
So the next five years in retail are a complete reinvention ... my industry is replacing the engine, transmission, and tires on a bus while the bus is moving down the freeway.
And forcing small businesses to close, while well-intentioned by Government to protect people, is really, really, really painful for those who are trying replace the engine, transmission, & tires on a bus while the bus is moving down the freeway.
Show me how the small business owner is supposed to survive being closed?
Seriously.
Show we what your solution is for those people if you shut them down?
Nobody seems to have solutions for these poor people.
Imagine you run a restaurant ... and you are told to operate at < 25% capacity and told to "make a sacrifice" while you see Target / Walmart not being asked to "make a sacrifice".
Seems kinda cruel, doesn't it?
• • •
Missing some Tweet in this thread? You can try to
force a refresh
2 - I have a client who literally does the opposite of what I tell them, on purpose and has done so since 2014. They completely trust me, even when I rail on them three times a year. It makes no sense to me whatsoever. I've never seen anything like it. They trust me.
3 - I have a client who never acknowledges my work. I send them my work and I never hear a thing from them, positive or negative. But they keep hiring me.
1 - When you are scoping out a project as an Independent Consultant, you have a decision to make ...
... do you open up the scope?
... or do you lock down and greatly limit the scope?
2 - This is not an easy decision, and quite honestly, the fate of your project depends upon the decision you make.
3 - Most vendors / competitors tend to lock the project down. In exchange for $40,000, the vendor / competitor will do "x" and "y" and "z" and that is all.
1 - If you are an Independent Consultant, your time is as important as earning a living.
Odds are you don't offer a software solution that "scales" ... so all you have is your brilliance and "x" hours a week.
Therefore, managing your time ... that's really important.
2 - There are several types of prospective clients. Most you don't want to work with.
Who do you want to work with? Somebody who is a "fan" and believes in what you are selling. They've been with you for a long time and they believe in you.
3 - Then there are a whole bunch of prospective clients who are "in the middle" ... not good, not bad. But they are generally time wasters.
2 - Here's how it works. Person emails me and says they want Consulting help on a topic and are "willing to pay me". That's often a red flag.
This frequently means they are "willing" to pay me $20/hour.
3 - I'll offer 20-30 minutes of consultation time for free, and I'll tell somebody that my typical rate ($400/hour) applies thereafter ... but they can ask whatever they want to ask during the free call and I'll answer honestly.
1 - The future always comes. The past always fights it. Then the past dies ... quietly.
Here's a story for you.
2 - When I worked at Nordstrom and we decided to evaluate whether we were going to continue our catalog division, there were two camps.
3 - The first camp represented the future.
This camp said a lot of dumb things. They didn't always understand how customers behaved, they didn't always understand profitability, they didn't always understand how to deal with people.
In sports, you heard a prominent announcer last night say "sometimes you have to throw analytics in the dumpster".
Instead of focusing on the incidents/comments, focus on the bigger picture.
2 - I've told you before about being at a dinner with CEOs a few months ago, and one CEO did not like where my data would lead his company ... so he addresses me in front of the other CEOs and says the following:
3 - "Why should we listen to you? You're just a geek!"