Thread by @timsoulo

Here's why you SHOULD NOT prioritise your keyword ideas based on Search volume metic..

Let's look at these two keywords:

🔸 squeeze page - 1.7k
🔸 submit website to search engines - 1.1k

The former should bring more traffic should you rank for it.

Right?

Wrong!

[A THREAD]

The average TOTAL search traffic that the top5 ranking pages for the keyword "squeeze page" get is...

436 visits/month (in the US)

(as estimated by @ahrefs)

The average TOTAL search traffic that the top5 ranking pages for the keyword "submit website to search engines" get is...

4,600 visits/month (in the US)

(as estimated by @ahrefs)

^ and that is with the outlier page not included in the calculation.

So what we see here is..

A keyword with nearly 2x less Search volume can bring you nearly 10x more search traffic.

Why does that happen?

Because each topic has a "long tail" of similar search queries that mean the same thing. And your page is likely to rank well for them too.

Bottomline:

When prioritising your keyword ideas and estimating how much search traffic you might be able to get..

ALWAYS review the top ranking pages!

Check the TOTAL search traffic they get and the # of similar keywords they rank for.

Or you will miss the hidden gems 🙃