The classic sales strategy to make any phone call, a damn good one.

S P I N

Whats the spin technique and how you can you use it to close more clients. Let’s go.
S - Situation
Whats your buyers current situation? What does the clients processes look like? What tools are the currently using?

What’s their situation? Dig! Don’t over use situational questions, but ask enough, to get the picture and build rapport.
P - Problem
What problems are they facing? Whats been holding them back?
How long does it take for XYZ to happen?
Who usually has to deal with the problem?

Discover their difficulties and dissatisfactions.

Help the prospect realize theres a problem, and find the pain.
I - Implication

How has the problems with your system affected your team?
Has having clients wait affect your teams ability to respond to client calls?

Implication= consequences, effects or impacts.

Show that the problem is a much larger concern then initially thought.
N - Need-Payoff

If you could decrease the number of missed prospect calls because of XYZ, how many additional sales do you think you could make in a year?

How much time could you save if you used a service that looked after these misses?

Show the high probability of payout.
The Spin Technique will never let you down. What strategies are you familiar with and that you use if any?

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More from @MindVsMatrix

20 Nov
Twitter has amazing resources to get your first sale

But what happens when you finally book an appointment?

You HAVE to call them..

The phone call is everything.

You may have the BEST product out there. But when it’s time to dial, how you pitch MATTERS. Lets dig deeper
TONALITY

Tonality is fundamental in building rapport and trust with the prospect.
The person can’t see you, so how you project yourself, is everything.

You should come off as an EXPERT in your voice. Play with different pitches at key moments.
1. Urgency

Your product will change your prospects LIFE. And be sure of it. Speak slow and articulately. Use downward inflection at the end of your sentences when you articulate ideas and statements in a certain way.

Use wisely. This can break rapport in the question phase
Read 8 tweets

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