Thread by @notutsav

Why Twitter loves threads

a thread

1. Doesn't get too simple or too complex.

Generally, the shorter you frame a sentence, it loses nuance and context which is very specific. People are moving away from binary thinking to a more nuanced pattern. 280 characters are not enough for nuance.

2. Its blog size but not blog size at the same time

The format is very similar to that of a blog sized listicle but its more on point & more credible. (you can access their work just by clicking on their twitter handle)

3. It is different

There is a lot of negativity (not denying there is no positivity but you get the point)

When you see something that is curated to educate you, you get a dopamine release(dopamine releases are not linked to pleasures but also to information consumption

4. Its quick & digestable

It is faster to read stuff on Twitter because it lies in the multiples of 280 characters. The curators of these threads also make it simple for you to understand topics that you might have resisted to read blog articles about.

I use the word "curators" because everyone is organizing and selecting information. Creating is a different ball game in my opinion. Infact most internet creators are "curators" including me.

let me know if you have more reasons for why threads are popular.