I find myself in a weird position where all of my credit cards think I'm a churn risk because no travel in 2020, and so their marketing departments are doing their best to retain me, and the best optimization I can do is buy pre-pay several years worth of U.S. Amazon purchases.
I keep waiting for Amazon to offer checking accounts but in the meanwhile it seems like the financial industry is synthetically offering me interest-bearing checking on balances up to around $5k with an APR in the 2.5% range?
Another way of thinking about it is "If our card is inactive in his wallet he is paying the annual fee of $350 to $450 and getting no value; how much of that are we willing to rebate to convince him not to churn? Should be all of it and then some, right, look at the history?"
Part of me really wants to be a fly on the wall in credit card PMM meetings and part of me thinks, oh yeah, wait up, can actually literally do that.
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