Thread by @minethatdata

Because as we go through the next four months (Winter) we're going to have a whole bunch of situations where there is no help from the Federal Govt. while local Govt. shuts down / restricts the in-store experience.

https://twitter.com/minethatdata/status/1330736893672128517

This is going to lead to changes in retail that will impact the next decade.

Some people will take "retail risks". Many will eschew innovation in the in-store environment altogether ... not worth the risk.

Some will be desperate and will take on disproportionate risk.

And we can't predict any of it.

The next 5-10 years are a combination of assessing risk coupled with trust ... who will we be able to trust in creating a great in-store environment.

Government? Unlikely.

Landlords? Maybe.

Vendors? Quite possibly.

Customers? Some of 'em.

I have a brother who is a store manager. 2-9 times a day he has to get in a confrontation with a customer who won't wear a mask.

Being treated poorly by customers will impact his ability to hire ... meanwhile retail closures will help his ability to hire.

So we have no idea what the future looks like but we know it's gonna be mucked up ... with more risk and a lack of trust.

This will require strong Leadership.

Why can't you be the person who exhibits strong Leadership?

You "can" be that person.

Absolutely!!