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23 Nov, 6 tweets, 1 min read
Amazon paid $0 in federal taxes even after making profits of $3billion and $10billion in 2017 and 2018 resp.

How did they do it?
For the uninitiated, companies in the US pay two types of taxes on their profits. First, a federal tax of 21%, which they pay to the Central Govt, and second a state tax that's paid to the local state govt.
Also, the US govt wanted companies to spend more on R&D so that the US can continue their tech dominance. So, they offered incentives and tax breaks. The Tax Cuts and Jobs Act, 2017 allowed companies to account for new capital/R&D investments as expenses incurred in the same year
Say you invest $1B for a new manufacturing facility. Although $1B went out of your pocket, you are allowed to treat only a part of this capital as an 'expenditure' for this year.

Why?
Since you can use this facility for a few more years, the Govt wants you to spread this $1B expense over the next few years (depending on the life of the asset). Accountants call this "depreciation expense." R&D expenses also receive a similar treatment called "amortization"
However, with the 2017 act, you can show the entire R&D expense in the same year reducing the taxable income. So Amazon invested most of their profits into new assets and R&D, and their taxable income came to ~$0. In 2017, Amazon spent $23B on R&D 40% more than its 2016 spends.

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More from @finshots

21 Nov
For over 70 years after its inception, Coca-Cola was sold at 5 cents ($0.05). This price remained constant even after the beverage gained popularity.

Why?
Well, it all lies in a business decision made by the then President of the company- Asa Candler. Back in Candler's time, Coca-Cola was mostly sold through soda fountains. But in 1899, two lawyers had a bright idea- they wanted to sell Coke in pet/glass bottles.
So they approached Candler to buy the bottling rights. Candler thought the idea would never really take off, and agreed to sell the lawyers the syrup at a fixed price- forever. They, however, could sell bottled Coca-Cola at any price they deemed fit.
Read 6 tweets
15 Nov
Since RCEP is trending right now, we thought we could whip up a quick explainer on the subject matter and maybe tell you why India decided to walk out of the agreement last year
The Regional Comprehensive Economic Partnership (RCEP) is a free trade agreement between the 10-member Association of Southeast Asian Nations and a few other partner countries. But it's mainly spearheaded by China
So with the RCEP, Indian manufacturers could have shipped certain goods and sold them elsewhere without having to worry about, say a 30% tariff. This way our prices could've remained competitive & domestic manufacturers would have actually had a shot at selling their goods abroad
Read 14 tweets
12 Nov
Chinese tech giants lost ~$260 billion in market cap in just two days after news broke that the Chinese Govt is trying to clamp down on tech companies.

So, why is the Chinese govt doing this?
China’s authoritarian Govt is notorious for keeping an uncomfortably tight grip on the country’s economy. However, it has more or less given free reign to sprawling businesses like Alibaba and Tencent, that dominate China’s internet, e-commerce, and digital finance industries.
These companies have been free to explore new ventures, invest in multiple startups, amass huge swathes of customer data, and set whatever prices they like for their services. And as a result, they have become way too powerful.
Read 8 tweets
3 Nov
The Association of Sugar Mills wants you to eat more sugar. But why?

“Avoid sugar!” It's the first advice most of us receive whenever we raise concerns about our health. But curiously, that’s not the mantra that ISMA (association of India’s sugar mills) wants us to follow.
So much so that it has launched a knowledge portal meetha.org to educate masses about the benefits of sugar consumption. This whole exercise is quite elaborate and mills have begun an online campaign in order to boost domestic demand, involving workshops and webinars
But why are they are doing it all of sudden? Well, we can largely attribute it to the fact that India has excess stockpiles of sugar.

See, the production of sugarcane attracts farmers because of the relatively high minimum support price (MSP) for the crop
Read 7 tweets
3 Nov
The Pepsi Challenge

In 1975, Pepsi ran an advertising campaign in which they presented a bunch of people with two cups- one filled with Pepsi, and the other with Coca Cola, without revealing which was which.
The blind tasters were asked which one they preferred. Surprisingly, more than half chose Pepsi, even though Coke had a much higher market share.

This disparity was baffling, so in 2003, a neuroscientist called Read Montague decided to get to the bottom of it.
He assembled some test subjects and recreated the blind taste test while monitoring their brain activity. His findings were in line with the TV campaign- Pepsi produced stronger responses in the reward center of his subjects’ brains.
Read 5 tweets
22 Oct
The Indian government is considering formally entering into a trade deal with Taiwan. And China is agitated about this

To understand why this is a big deal, we need some background on the relationship between Taiwan and China. So sit tight, because things are about to get bloody
The story begins with The Republic of China. No, we are not talking about the country. But a government set up by Chiang Kai-shek’s Kuomintang (KMT) party. Chiang's party had seized power across China. And during World War II, they served as an important American ally.
Then, in 1945, the allies had a victory over Japan, forcing the nation to surrender Taiwan - which Japan had colonized. And once they claimed victory, the US government offered the region to KMT's government. This proved most opportune for KMT.
Read 8 tweets

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