Thread by @BreakMyCoffee

An overnight success of 15 years long, @mrdiyMY has grown to be a household name and the largest home improvement retailer in Malaysia with presence across the region.

Their story below 👇👇👇

1/ Mr DIY’s first outlet started in July 2005. It’s located in Jalan Tunku Abdul Rahman and is still operating today. By end of its first year, they had opened 3 outlets.

2/ Store sizes range between 2k - 20k sqft, with an avg size of 10k sqft, offering a wide selection of >16.6k types of products. Mr DIY also sells ‘Electrical, Furnishing, Car Accessories, Stationery & Sports, Toys, Gifts, Computer & Mobile Accessories and Jewellery & Cosmetics’.

3/ 2010 saw their establishment of its first mall-based outlet. From standalone stores to outlets in mall, Mr DIY has grown to be large enough to be considered an anchor tenant and worked closely with Tesco, Aeon and Giant.

4/ Their 1st outlet abroad was in Bangkok in 2016. Today, they have 1,221 outlets across 8 countries: Thailand, Brunei, Indonesia, SIngapore, Philippines, India, Cambodia and of course, Malaysia.

5/ The private equity investment firm, Creador, helmed by Brahmal Vasudevan made an investment in 2016 that fueled their growth further.

Investment amount: undisclosed. Tweet us if you know.

6/ In Oct, they listed its Malaysian and Bruneian operations on Bursa MY, raising RM1.5bil of which RM1.2bil goes into the pocket of the founders and Credor. Solid payday. Balance of RM300mil is to pay its debts of RM275mil and listing expenses of RM25mil.

7/ Mr DIY (the listed entity) outlet growth trajectory:

2005: First outlet in Jalan Tunku Abdul Rahman
2014: #100 store
2017: #250 store
2018: #450 store
2019: #500 store in May 2019
2019: #550 store in Sep 2019
2020: #600 store
2020: Total 688 stores as at 30 Sep 2020

8/ Mr DIY is expanding into diff retail format by launching Mr TOY, focusing on selling products for babies and children and Mr DOLLAR, selling low-cost household products, f&b items and groceries, priced between RM2 to RM5. There are 28 Mr TOY and Mr DOLLAR launched in Aug 2020.

9/ Targeted new outlet opening for Mr DIY Group Malaysia (est. aggregate costs):

2020
Mr DIY: +100 stores (RM160mil)
Mr TOY: +22 stores (RM22mil)
Mr DOLLAR: +10 stores (RM12mil)

2021
Mr DIY: +100 stores (RM160mil)
Mr TOY: +25 stores (RM26mil)
Mr DOLLAR: +50 stores (RM58mil)

10/ Based on its prospectus, Mr DIY is serving 80mil customers per year, 6.8mil trx per month as at 30 Jun 2020.

For its financial year end 31 Dec 2019, they generated RM2.28 billion in revenue and net profit of RM317.6 million.

11/ Mr DIY’s market cap stands at RM15.2 billion today, making them bigger than Genting Malaysia, AmBank and YTL.

May Mr DIY be a jaguh dunia!

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