Been working on documentation and the pitch for NEW MAGIC this week. It's quite something how we ended up taking a completely different turn from the rest of the industry. This could scarcely be more different.
And, as with all the framworks we create at Basecamp, this too was born out of need and extraction. What's the kind of tooling that would allow us to deliver HEY across six major platforms with a small team and have fun at the same time? This is the answer.
So much of technology is a reflection of the environment in which it was created. A huge company with large teams full of specialists will create something completely different from what a small company full of generalists will.
The small company simply must hunt for conceptual compressions because otherwise it will not be able to compete. You can't do the same work and expect to have a chance. You have to do it differently. This is the mother of all invention.
I spoke about conceptual compression and using that to arm the rebels in my 2018 RailsConf keynote. What we've done with NEW MAGIC is simply an incarnation of these principles.
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