Tomorrow, the 10th annual #ForbesUnder30 comes out. Fronting the issue: Travis Scott, who originally made the list based on his music credentials, but now helps major companies rethink their brands—and changing how celebrities and corporations interact on.forbes.com/6018HKVo0 
Before he was Travis Scott, the guy who could turn flash-frozen beef patties into zeitgeist fodder, he was Jacques Webster II, who usually went by “Jack” or “Junior” #ForbesUnder30
3 years ago, he made the #ForbesUnder30 based on his music credentials. Now he’s helping major companies rethink their brands—and changing how celebrities and corporations interact
Scott, to successful effect, has pursued a hybrid model in which he’s working with and within big brands, but in ways where he’s telling them what to do or say, rather than the reverse. “Those guys are allowing us to really dive in and create our own world,” he says
Learn more about the hip-hop superstar and stay tuned for this year's #ForbesUnder30 list launching tomorrow forbes.com/sites/abrambro…
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