1/ Mrktplc 1.0 vs Mrktplc 2.0
Mrktplc 1.0 focusd on dmnd sourcing, price discvry, & efficiency 2 deliver consistent exprnc 2 usrs who wr, 4 d 1st tm, using intrnt 2 buy prodcts/servcs.
$BABA, $AMZN, $MELI, $JD - wr built on this underlying idea. Mktplc 2.0 is dfrnt.
Thrd 👇
Mrktplc 1.0 focusd on dmnd sourcing, price discvry, & efficiency 2 deliver consistent exprnc 2 usrs who wr, 4 d 1st tm, using intrnt 2 buy prodcts/servcs.
$BABA, $AMZN, $MELI, $JD - wr built on this underlying idea. Mktplc 2.0 is dfrnt.
Thrd 👇
2/ Mktplc 2.0 focus on monetizing individuality, creativity, community etc.
$ETSY > monetize creative skills
#medium > writers monetize blogs
#TikTok > plat4m 4 bldng persnl brnd
#udemy > teaching skills
$PDD > community
Mktplc 2.0 hs unleashed a slew of internet entrepreneurs.
$ETSY > monetize creative skills
#medium > writers monetize blogs
#TikTok > plat4m 4 bldng persnl brnd
#udemy > teaching skills
$PDD > community
Mktplc 2.0 hs unleashed a slew of internet entrepreneurs.
3/ Social E-Commerce (SECM) is a manifestation of monetization of individuality.
$PDD hs bn the biggest success story, $PDD went 4m a startup to $175bn mkt cap in 5 yrs.
In 5 yrs, $PDD's user base hs reached 97% of $BABA's user base, it took $BABA 2.5 decades 2 do the same.
$PDD hs bn the biggest success story, $PDD went 4m a startup to $175bn mkt cap in 5 yrs.
In 5 yrs, $PDD's user base hs reached 97% of $BABA's user base, it took $BABA 2.5 decades 2 do the same.
4/ SECM provides a viable opportunity for individuals 2 bcm micro-entrepreneurs.
This is wht $FB & #Zuckerberg betting on through $FB shops.
China's success story hs shown that at least in developing country SECM represents a big TAM.
This is wht $FB & #Zuckerberg betting on through $FB shops.
China's success story hs shown that at least in developing country SECM represents a big TAM.
5/ In developing wrld, $AMZN, $BABA, $JD focusd on capturing consumers in tier-I & tier-II cities.
$PDD captured consumers in tier-I & beyond through community discounts 4 low ASP items (fruits, consumer staples etc.)
It provided value 4 money by sourcing directly 4m factory.
$PDD captured consumers in tier-I & beyond through community discounts 4 low ASP items (fruits, consumer staples etc.)
It provided value 4 money by sourcing directly 4m factory.
6/ In Ind, a social ecom upstrt #Meesho (founded by @viditaatrey & @barnwalSanjeev) hs 10mn+ resellers on its plat4m.
#Meesho allows usrs 2 set their own microbiz w/o any capital, & tks care of all logistics.
Meesho is cls 2 hitting a unicorn status & hs secured funding 4m $FB.
#Meesho allows usrs 2 set their own microbiz w/o any capital, & tks care of all logistics.
Meesho is cls 2 hitting a unicorn status & hs secured funding 4m $FB.
End/ Nxt generation of mktplc r focusing on monetizing individuality.
Success of $PDD & #Meesho shows that these biz models meet an unmet demand, which $AMZN & $BABA hvnt met yet.
Success of $PDD & #Meesho shows that these biz models meet an unmet demand, which $AMZN & $BABA hvnt met yet.
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