Every creator should be aware of the phenomenon of scalable and none scalable career.
The top 1% win massively and becomes allure for others.
The bottom 90% just exist to keep the vibe going.
The 9% between? They may sell courses.
--you choose
Btw, selling courses isn't bad.
None-scalable*
That's the scenario for a scalable career.
The way to achieve mastery for a scalable career is to go all-in and do the damn hard work that others won't do.
Show up every day and every hour. Do it when it's hard and when not easy.
The only advantage you have is to do what others won't do.
Because the barrier to entry has been crushed by the internet and technology it means everyone is doing it or can do but not everyone will do the damn work that is required.
You have an unfair advantage if you are down to earth to do it.
Luck plays a very big role in such a career. Look at what's happening with @IAmENISA at the moment for instance. Trust me she didn't plan it but look at how she's been able to capitalize on what lady luck bestowed on her.
That's the result of showing up. Imagine if there
was no so good music for the new fans to listen to or the one available was subpar.
Non-scalable career lends itself to serendipity but you will only be able to leverage it if you have done the damn work.
The Internet that reduces the barrier to entry into the scalable career also provides leverage.
Creators will create and get distribution for almost free. Distribution used to be very expensive. Disintermediation created by the internet is both a course & an advantage.
I want to be rich enough to do Angel Investing as @chamath does it.
At that very early stage of a company, it's very difficult to tell which one will win and which will not. In fact, a lot pivot of the startups pivots to doing something else different from what you invested in.
From a recent conversation with @villageglobal Podcast, @chamath said he doesn't spend much time deciding whether to invest in an early-stage startup.
If he meets you and sort of like what you are doing, he invests ”immediately.” Because what those startups are asking for
Is almost always less than $2m. In the scheme of things that too small for someone with a portfolio in billion dollars who have invested like $750m YTD.
But beyond the fact that it's small relative to what he controls is the idea of the power law.
“People ignore sponsored tweets. People skip Youtube ads. People don’t notice Google ads. Like with viruses, we grew resistant. The new marketing is based on trust. And it takes years to build trust.”
—Orange Book
This travelled so fast...
Among other things that I do, I write a newsletter called @MindWBoundary. The goal is to help everyone build a mind that can help them navigate the world masterfully.
If it's scarce, it must be valuable. Forgetting or not noting that it is only scare because we all want the same thing.
But it's what keeps the economic wheel rolling so there's no ending.
Success at one thing creates that illusion of scarcity as well. Suddenly, everyone wants YOUR success or wants to be associated with YOUR success if they've concluded they can't have YOUR success.
There's this energy that comes from perceiving things are fine with you and there's the other draining that comes from perceiving things aren't working for you.
What I've learnt is that we all feel both. It doesn't matter what high you are on, you will at one point feel things are against you and no matter the low you maybe, a time will come when you feel you are getting out of the low.
Managing both experiences well is the ultimate level self awareness.
Except you are self aware and understand both experiences are fickle and only a matter of your thinking, you are bound to make some wrong decisions.