Thread by @TheOnaopemipo

MARKETING LESONS FROM THE MOLUE .
A THREAD.
#MarketingTwitter

Wole pelu change eh , wole pelu change eh . If you no get change no enter oh.

This conductor with sagged trousers and weirdly clean teeth kept calling out to prospective passengers , the Molue was long and dirty or rather dusty as usual . thats not even the emphasis today.
its the lanky and fairly aged man standing in front.....

that caught my attention , 'Clears his throat , my wife of five years , decided to pack my load out of the 1 room apartment i was paying for from my little business ."
(omo . lagosians like gossips and gist so why not give it to them ?
what this holds for you is storytelling.....

there is chaos and 111% of content churned out by people like us , so your ad , your marketing campaigns
should firstly catch attention , attention is now expensive to get than it was in 1960 , evolve and innovate .)
" i sent my family to her , she said i had body odor .....

body odor ? yes thats what she said oh , i promised to do something about it , and i was in a MOLUE on a day like this just like you , and i met a woman that sold this to me " as at this time he had brought out a product from his polythene bag .
( your call to action in any ad..

should come early , as hard as it is to get attention , its pretty easier to lose it without suggesting where you are headed to your audience ) " definitely empathy followed whilst some people looked away and hissed obviously due to the fact that they felt played on ....

the few that sparingly gave their attention , I am Dr wochu , my experience made me dedicate my life to curing body odor problems and other issues that might end your marriage and other precious things you have . this medicine is 100 naira and if it doesnt work , call my number..

on the packet and i will return your money" ( Dr wochu was saying this with such dead seriousness in his face . he didnt give up because a couple people already lost interest , Marketing isnt to bring in everybody , its to generate leads in your target audience , focus on.....

those gradually zooming in and keep throwing your best shot , make use of your leads , also sell brand authenticity , no one owes you a dime to trust you at the first contact , your product had to be damn good to promise refund right ?...." immediately i started seeing hands and

money moving and questions and reviews and suggestions all moving at the same time " Dr wochu sold the entire content in his polythene bag and came down at the next bustop .
How he sold a product about an issue Nigerians often shy away from ???

he invoked emotions then followed up on his leads . kept on it and knew exactly when to leave , we really need to know when a particular marketing tip is done and will no longer work .
#MarketingTwitter
#MarketingStrategy
@threadreaderapp unroll .
@semrush