Hi folks, I've been remiss on introducing you to the awesome companies we've been fortunate to back at @earnestcapital so here's a quick update thread 👇
Productized Services are an awesome opportunity for internet entrepreneurs and @manyrequests is the all-in-one-platform they need to manage clients, services requests, and the team fulfilling them. earnestcapital.com/earnest-capita…
We love niche B2B SaaS and Homeowners Associations (HOAs) are a classic example. @hoalife_app is building a full platform for HOA managers and homeowners earnestcapital.com/earnest-capita…
Suffering from newsletter/inbox overload? @mailbrew comes to the rescue, allowing you to create a curated daily personal newsletter (your "daily brew") aggregating all your favorite feeds, twitter accounts & newsletters earnestcapital.com/earnest-capita…
PS wrote this thread on Typefully, the latest product from the Mailbrew team (on ProductHunt today as it were: producthunt.com/posts/typefully)
In-home nursing & healthcare is essential work and deserves high quality software. @yourdocumentor is electronic visit verification SaaS for nursing and home healthcare companies earnestcapital.com/earnest-capita…
TV & movie writers rooms have always need to collaborate but this year they've had to go fully remote. We're excited to back @GetScripto to keep our favorite shows running smoothly (👋 hi @StephenAtHome) earnestcapital.com/earnest-capita…
UX research teams need to aggregate data and feedback from a huge array of platforms. @heyenjoyhq gives them the superpowers they need to help build amazing products earnestcapital.com/earnest-capita…
Modern manufacturing requires agile on-demand PCBA testing and FixturFab is here to bring software and 3D-printing to radically reduce supply chain constraints and improve quality of basically anything with a circuit board earnestcapital.com/earnest-capita…
User testing is an essential tool for conversion rate optimization and @CROcrimes is making it accessible to startups and SMBs with done-for-you or DIY options to fit every business earnestcapital.com/earnest-capita…
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The magic formula: a founder with 1) an unfair advantage 2) in a strong market 3) with compounding benefits
1/ Create an unfair advantage. I think of these as mostly in either the Differentiation or Distribution buckets.
Differentiation is about product. It can be:
* A deep understanding of a niche market from experience in it
* Pace: the ability individually or as a team to ship high quality + quickly
* Combining multiple areas of competency to create a world class intersection
Reminder: the next opportunity to join @earnestcapital as an investor, backing founders of calm profitable software at the early stage, is coming up on 1 Oct. Looking likely we'll hit our $1.25m/quarter cap for this fund.
Our funds run on a quarterly subscription model.
Minimum investment is just $5k/quarter (some lower exceptions made for unrepresented folks): earnestcapital.com/quarterly-subs…
2/ Write a job description
* explaining your tech stack
* articulate your work style
* emphasize growth opportunities
* ask for work samples
3/ Post the job description widely.
4/ Interview candidates primarily using the same tools you use at work. If you mostly Slack, invite them there. Mostly Basecamp, add them to a project. Don't Zoom with them if you rarely use Zoom day to day.
You love supporting entrepreneurs and are intrigued by the mental challenge of investing, so you're thinking about launching a fund. Let me make the case you should NOT launch a standard VC fund and you instead build new models like ours at @earnestcapital 👇
1/ It's going to be really really hard to make money. Valuations in early rounds have been bid up to insane levels by huge multi-stage funds that just view seed rounds as option value to put huge checks in at later rounds.
2/ You don't control your own destiny. Success in the traditional VC model is contingent on other VCs co-investing in your current round and others providing mark-ups by investing in the Series A,B,C...
Have mega funds killed the seed fund business model? With seed valuations pushing $30m I don’t see how a seed fund pencils.
$250k @ $30m probably nets ~$4m on a $1B outcome. Ballpark for every 10-15 checks you need to hit 5-10 of these (or 1x $10B) to hit baseline returns..?
Many founders we see are building on top of larger platforms and there’s a constant risk of “what if {platform} builds this?”
Some tactics for creating defensibility against this 👇
1/ Make your product exportable or interoperable with other/competing platforms. This is the one feature {platform} is extremely unlikely to ever build.
2/ Bundle value. Create a suite of products or features under one bundled price so that even if {platform} releases part of the bundle as a free feature, most customers will stay