Thread by @joshuamschultz

There are a few key contributors to building a company that will last 100+ years. One of them is understanding risk, downside, and what will "end the game for you".

There are a number of actions you can take or not take, each has risks

If you now take those actions including everything from messing a bit on your taxes, to not properly handling a customer issue fast enough, each has a different chance of potentially putting you out of business.

Let's say we know what will happen...

Your job in building a sustainable enterprise is to choose ones that help grow (because stagnation is just slow death) but not put the entire enterprise at risk.

You are looking for your sustainable zone.

You will have to give up opportunities, see cash in the bank not getting a return, and redundancies and buffers. You'll pass on opportunities and watch others take them and win. You need to be ok with that.

Everyone's zone is different.

... It is, however, not stagnant. A customer is too much now, takes too much time, takes too much cash, & could potentially end your business if not handled right... Might be a perfect fit in 3 years.

We can build operational capability and capacity in order to extend our zones.