Thread by @HeroJourneyOn

A reader asked me what he should include in his welcome sequence

Here is my response 👇

For beginners, here's a definition. . .

Welcome sequence - The sequence of emails people receive once they opt-in in your email list

‣ Goals

1) Welcome people and set expectations

2) Get people to know what you can do for them and start building relationships

3) Sell your paid offers on autopilot

‣ Length

As long as you wish, as short as 3 emails

Just make sure you can cover everything you need

‣ Workflow Practical Example

• Email 1 - Welcome people, ask them to whitelist you, set expectations

• Email 2 - Tell the story of how you’ve started (From 0 to where you are) - Ask people to reply with their own story

• Email 3 - Show your readers how they can benefit from your expertise and paint a perfect life in that domain (e.g. fitness coaches can tell people how they’ll have more sex appeal, drive, energy)

Ask people what would they like to achieve regarding (your expertise)

• Email 4 - Make an easy-to-follow plan that you would follow if you had to start from the beginning

• Email 5 (sales email) - Story of how you helped someone hitting their goal with (your expertise) and tell them that you’ve documented the process in your paid guide

• Email 6 (sales email) - Hit your readers on their pain-points of not being where they want to be regarding (your expertise) and tell them that you can help

• Email 7 (sales email) - Short email, offer a discount, or create some type of urgency for people to get your product

58% of people check their email before the news and social media

Where there's attention, there's money

Here's how I can help you building and turning your list into a money-generating asset 👇

gumroad.com/l/emailplaybook