Thread by @omoalhajaabiola

I received many requests to review pitch/cold emails from service providers. Regardless of what you sell, learning how to approach people who need your service could be the difference between where you are where you wish to be.

While I have reviewed many, I still have tons to

review. However, there is a common trait in all the pitches I have reviewed so far.

You want a stranger who doesn't know you to commit to doing business with you over the mail.

Gary V of this world can't achieve that.

Provide value and your prospects will show you how to

sell to them.

"Your website content is poor. You aren't optimizing it. I can write you SEO-content"

Your client will laugh you. Who are you? Leave me. I'm making sales with my poor client"

This is what might be running in your client's mind.

"Hi,

I can see the wonderful

thing you are doing with your website. In particular, the Call To Action buttton is irresistible. I can tell you are the leading supplier in this industry. However, we can do more.

I'm wondering if you optimized your website for calls, messaging or email lists. The "Call us Now

" button can be shifted to the top right corner of the page, creating more spaces at the center to include your social proof. I'm happy to tell you more about this if you'd be glad to know more"

Compare the former with the latter.

Business owners are busy people. They receive

more than 100 cold calls/emails per day from service providers like you. Show them why you are different from the rest. Include humors - it is the single most important tactic to defuse objections.

I wish I could talk/write more about this.