The problem for many of the businesses I have talk to lately is not generating demand for product and services, but having the resources and ability to capture more of the already existing demand.
There are a number of ways to do this...
There are a number of ways to do this...
1. Lower time needed on current clients.
- Lower time needed per client by 20%
- Use that extra 20% to take on more clients with no additional costs
How: Look at automation, no code, augmentation, better data, less manual process
- Lower time needed per client by 20%
- Use that extra 20% to take on more clients with no additional costs
How: Look at automation, no code, augmentation, better data, less manual process
2. Lower lead-to-close cycle
- Lower cost needed to do a full sales/service cycle
- Use that cost to pay for outsourced help on major bottlenecks (or hire internally)
How: look at process and systems, use theory of constraints, try to halve all process and wait times.
- Lower cost needed to do a full sales/service cycle
- Use that cost to pay for outsourced help on major bottlenecks (or hire internally)
How: look at process and systems, use theory of constraints, try to halve all process and wait times.
3. Lower cash conversion cycle
- Same margins, more times per year raise your capacity and overall profits
How: Negotiate with vendors, Find ways to grab cash up front for work, jobs, subscriptions, etc
- Same margins, more times per year raise your capacity and overall profits
How: Negotiate with vendors, Find ways to grab cash up front for work, jobs, subscriptions, etc
All of 👆🏼 these are low risk, no $ money investment methods
Now for some investment based ones 👇🏼
Now for some investment based ones 👇🏼
4. Use a CRM
- Automates tracking customers, assembling data
- can often make receiving and answer leads faster with less knowledge loss
How: look into CRMs like pipedrive, close.io, ServiceTitan, etc
- Automates tracking customers, assembling data
- can often make receiving and answer leads faster with less knowledge loss
How: look into CRMs like pipedrive, close.io, ServiceTitan, etc
5. Build more capacity
- More warehouse space
- More trucks
- More service, ops people
How: Expand, invest in infrastructure, buy a used truck, look for more employees, use craigslist, indeed, the local classifieds, talk to everyone you know, look for space on loopnet.
- More warehouse space
- More trucks
- More service, ops people
How: Expand, invest in infrastructure, buy a used truck, look for more employees, use craigslist, indeed, the local classifieds, talk to everyone you know, look for space on loopnet.
Note: Before you hire more sales people, lead generators, or put more into google ads, check that there isn't demand and leads already coming in that you can't service.
Sometimes the secret to growing more is building more operational capacity, not sales and leads!
Sometimes the secret to growing more is building more operational capacity, not sales and leads!
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