VW is positioning itself as the German pioneer in the transition from diesels and petrol engines in favour of electric cars
And with the market launch of their ID models, the world's largest carmaker promises "e-mobility for all"
Group CEO Herbert Diess never misses an opportunity to emphasise the importance of battery cars in the fight against climate change
In the aftermath of the 2015 diesel scandal, positive communication on the transition to BEVs is an important part of a new image cultivation
The ID.3 is supposed to make the brand "more empathetic, friendlier, more human", it was said at its presentation last year
And apparently this message strategy has had some success:
- for the first time in four years, VW's image improved in the YouGov BrandIndex brand monitor
But while VW is going full throttle with its communications, sales of the new e-cars are barely getting off the ground
According to VW, 54,000 orders for the ID.3 had been received across Europe by the end of November, and 28,000 vehicles had been delivered
Considering that there were already 33,000 non-binding pre-orders for the introductory version of the ID.3 in 2019, this figure is disappointing
- especially since additional subsidies for e-cars have recently been provided in many countries
With the innovation premium of the German government which was extended in November 2020 until 2025, strong sales support is also available in Germany in particular
However, according to national registration statistics only 2,439 ID.3s were registered in Germany in November 2020
- fewer than Renault Zoe with 4,287 units
- and Hyundai E-Kona with 2,471 units
At the same time, the ID.3 has only been available since September 2020, while the e-models of the competition have already been on the market for years
- so a higher initial surge of demand would have been expected
In total, only 7,349 ID.3s have been registered in Germany since deliveries began
Of these, more than 3000 were VW’s own registrations, i.e. cars registered to VW itself or to VW dealers
How did this comparatively weak start of the ID.3 come about ?
Attributing it to a lack of demand is not an adequate explanation
In fact, VW itself is doing little to promote the actual sales of e-cars
One could even say that the carmaker is even slowing it down
This report shows that :
- VW has no interest in accelerating BEV transition and plans the sales of its electric cars solely along the lines of the European regulatory requirements for fleet emissions
- there are no incentives for VW dealers and sales staff to sell a BEV instead of an ICEV to undecided customers
- other models are being pushed onto the market with attractive special conditions subsidised by VW, while no equivalent measures exist for the ID.3
For this report, Greenpeace spoke to industry insiders, dealers and Volkswagen salespeople
In addition, Greenpeace verified the information they obtained with the help of "mystery shoppers"
- 56 volunteers from local Greenpeace groups conducted consultations on the purchase of a new car in a total of 50 VW dealerships
- in their discussions with the sales staff they used a standardised driving profile which VW claims is suitable for the use of the ID.3
The test purchases showed that
- the ID.3 was only recommended by the salesperson in 1 out of 25 cases where the prospective buyer did not express a preference at the beginning of the conversation
- the ID.3 was only recommended by the salespersons in 7 out of 25 cases when the prospective buyers indicated at the beginning of the conversation that they were wavering between ID.3 and Golf 8
- the salespersons were only superficially trained in the subject of electromobility and on average were unable to answer every second question or 48% of those posed by the prospective buyers, or they provided incorrect information
- in individual cases sales staff clearly advised against buying the ID.3 and expressed fundamental doubts about electromobility
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@19Joe92@Kristofus97 I am all in favor of competition with a level playing field
But when you deploy billions of dollars from the deep pockets of the ECB into uneconomical and uncompetitive projects that will never be expected to recover their original capital investments . . .
@19Joe92@Kristofus97 . . . and then enter the market against a privately funded initiative that has to fund itself and recover the full economic cost of its operations from its customers . . .
@19Joe92@Kristofus97 . . . you risk creating a serious market distortion that destroys or undermines the natural value of private capital while simultaneously burning public capital
When done knowingly this represents the worst example of value-destructive market interventions by the public sector
Toyota’s Chief Says “Electric Vehicles Are Overhyped”
Toyota President Akio Toyoda said “Japan would run out of electricity in the summer if all cars were running on electric power” wsj.com/articles/toyot…
FIRST, LET’S SEE WHAT THE WSJ REPORTS :
Toyota Motor Corp.’s leader criticized what he described as excessive hype over electric vehicles, saying advocates failed to consider the carbon emitted by generating electricity and the costs of an EV transition
The infrastructure needed to support a fleet consisting entirely of EVs would cost Japan between ¥14 trillion and ¥37 trillion, the equivalent of $135 billion to $358 billion, he said
15% Of Diesel Pickups In The U.S. Have Emissions Defeat Devices
A study conducted by the U.S. Environmental Protection Agency’s Air Enforcement Division has revealed the full scope of aftermarket emission defeat devices used by U.S. diesel vehicle owners carscoops.com/2020/12/15-of-…
In the report the AED estimates that emissions controls have been removed from more than 550,000 diesel pickups in the last decade
The removal of these systems will produce more than 570,000 tons of excess oxides of nitrogen and 5,000 tons of excess particulate matter over the lifetime of these vehicles
Technologies used by Volkswagen to rig vehicle emissions tests should be considered illegal, the European Union’s highest court ruled on Thursday, even if they contribute to preventing ageing or clogging up of the engine in.reuters.com/article/us-vol…
The Court of Justice of the European Union was asked to rule in a French prosecution against the carmaker for allegedly deceiving purchasers of diesel vehicles
Volkswagen had argued in favour of a restrictive definition of devices used to rig emissions tests, limited to technologies and strategies operating only “downstream” or after potential emissions are produced
LG Energy Solution is set to become the first company to produce batteries with nickel, cobalt, manganese and aluminum NCMA anode materials for EVs next year
John Fichthorn had been in the hedge fund business for more than 20 years when a half-hour phone call with a stranger put him on high alert
In December 2017, Fichthorn — a veteran short-seller and the founder of hedge fund Dialectic Capital Management — had joined the board of a troubled small-cap company called Health Insurance Innovations