PSA: How content marketing actually works these days.
Quality matters more than SEO skill.
Backlinks and SEO micro-optimization are becoming less useful, while being the best result for your query is the dominating factor.
(1/6)
Quality matters more than SEO skill.
Backlinks and SEO micro-optimization are becoming less useful, while being the best result for your query is the dominating factor.
(1/6)
(2/6) Google heavily prioritizes content based on click-through rate (CTR) and a term we call "finality"
(3/6)
• High CTRs, which are a function of your PAGE TITLE, prove your content is relevant for the search term.
• Content has "finality" when people don't bounce back to Google from your article. Your content satisfies the searcher's FINAL intent.
• High CTRs, which are a function of your PAGE TITLE, prove your content is relevant for the search term.
• Content has "finality" when people don't bounce back to Google from your article. Your content satisfies the searcher's FINAL intent.
(4/6) To increase finality, include a table of contents (with hotlinks to relevant content) at top of the post to reassure readers you cover what they came to learn.
(5/6) When you create super high-quality content, you can write about broad topics.
You no longer have to constrain yourself to a niche.
Quality content surfaces in competitive keyword spaces so long as you have the patience for Google to test its inclusion on the homepage.
You no longer have to constrain yourself to a niche.
Quality content surfaces in competitive keyword spaces so long as you have the patience for Google to test its inclusion on the homepage.
(6/6) It might take 6-18 months for content to take off. But stay patient—exceptional content can be the foundation you build your business on.
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