From a Hot Dog Stand to 1.5 Million Email Subscribers.
7 marketing lessons learned from @theSamParr from one of the fastest rising tech newsletters - @TheHustle
👇
7 marketing lessons learned from @theSamParr from one of the fastest rising tech newsletters - @TheHustle
👇
1/ Persuasive Copywriting Is Your Direct Marketing Layer
All media is persuasive.
Copywriting within @TheHustle is used to achieve one of the three results:
1. Make people feel something.
2. Sell people something.
3. Convince people your brand is trustworthy.
All media is persuasive.
Copywriting within @TheHustle is used to achieve one of the three results:
1. Make people feel something.
2. Sell people something.
3. Convince people your brand is trustworthy.
2/ Run a Content Company as a Software Company
The content becomes the product.
Build, and sell it many times. Build trust, and then create more different products.
“Most media businesses are run poorly and they just all copy each other.” @theSamParr
Don’t be one of them.
The content becomes the product.
Build, and sell it many times. Build trust, and then create more different products.
“Most media businesses are run poorly and they just all copy each other.” @theSamParr
Don’t be one of them.
3/ Audience ≠ Community
Building an audience takes effort and time.
Growing it to the next level requires even more work.
A community is the holy grail.
Choosing one over the other can be a deliberate choice, just know which one you’re chasing.
Building an audience takes effort and time.
Growing it to the next level requires even more work.
A community is the holy grail.
Choosing one over the other can be a deliberate choice, just know which one you’re chasing.
4/ Billionaires Aren’t 10 Times Smarter Than You Are
@theSamParr realized that these people weren't smarter than him, they just put their heads down and worked for it.
“It’s not about money or connections. It’s the willingness to outwork and outlearn everyone.” — Mark Cuban
@theSamParr realized that these people weren't smarter than him, they just put their heads down and worked for it.
“It’s not about money or connections. It’s the willingness to outwork and outlearn everyone.” — Mark Cuban
5/ Get an Attention Pool and Keep People Hooked
We’re in an attention economy — the longer you can keep people in, the more you win.
Become an expert in holding someone’s attention
@TheHustle built a multi-million $$ brand. They knew that there was room for better & different
We’re in an attention economy — the longer you can keep people in, the more you win.
Become an expert in holding someone’s attention
@TheHustle built a multi-million $$ brand. They knew that there was room for better & different
6/ Scrappy and Lean
Bootstrapping a business comes with being scrappy and lean, yet @theSamParr knew that it hurt the business.
A machine that could turn $1 to $5 but afraid to spend too much. He had to learn when to invest, hire, & spend as the process had proven to work.
Bootstrapping a business comes with being scrappy and lean, yet @theSamParr knew that it hurt the business.
A machine that could turn $1 to $5 but afraid to spend too much. He had to learn when to invest, hire, & spend as the process had proven to work.
7/ Jay Z Has a Clothing Brand, a Drink Company, Numerous Record Labels
Building an audience comes before everything. You can’t build a brand out of thin air and expect people to follow you.
Hook them, provide value on a consistent basis before you can start launching products.
Building an audience comes before everything. You can’t build a brand out of thin air and expect people to follow you.
Hook them, provide value on a consistent basis before you can start launching products.
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Thanks for reading, you're 1 amazing human being.
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Thanks for reading, you're 1 amazing human being.
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