Building a personal brand is the most powerful content strategy you can have.
7 lessons I learned from studying the great internet wizards of our time.
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1/ Your Unique Content Is Your Marketing Strategy.
Nobody beats you at being you.
You want to be the only person in the world who does what you do.
2/ Once You Have the Media, You Have the Pipes
Your content allows you to test whatever you want. Building a personal brand gives you the ultimate possibility to put out your content whenever you want.
Great content should provoke thoughts.
3/ Your Content Becomes the Product
You put out content, the content gets traction.
You then create a product to fulfill the needs of your audience and by doing so, you create new content.
A great example is @jackbutcher — by sharing proof of work he attracts even more fans.
4/ Bring Your Own Pipes
Rented media enables you to gain traction, owned media allows you to monetize your audience. To successfully build a personal brand, you’ll need both.
Provide tons of free value on Twitter or Instagram. Then, capture those emails for your list.
5/ A Vanity Metric for Deeply Insecure People
Followers are nice, but they don’t pay the bills.
Content that leads you to start a business out of it requires fans. Fans want to stay in touch with you and you with them.
You can build a business from 100 superfans alone.
6/ Following ≠ Audience. Audience ≠ Community.
Building an audience takes effort and time. Growing it to the next level requires even more work. A community is the holy grail.
Choosing one over the other can be a deliberate choice, just know which one you’re chasing.
7/ A Wealthy and Prosperous Future Lies Ahead
For those that are willing to put in the work and put themselves out there with a well thought out strategy.
Building your online presence and audience will be the currency of the future.
The best moment to start is today.
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A moment every writer knows — you’re fired up to craft a masterpiece, but your fingers currently don’t speak the same language as your brains.
It sucks when there’s no creativity flying around.
In my meager writing career so far, there are 5 unusual lessons I learned which helped me battle this dangerous cocktail of imposter syndrome, content and writers’ block, and an unhealthy dose of procrastination.